Measuring Only Real Visitors in Your Google Analytics Profile

web analytics

Beside the “real” visitors coming to your website also automated bots and spiders hit your site. These bots can come from search engines indexing your website or are other automated services checking if new content was added to your site for example. The problem is that these bots can increase …

Easily Understandable and Accessible Web Reports

Easily Understandable and Accessible Web Reports

We are happy to present our new Web Reporting Tool. It was our goal to provide our customers with an easy tool that allows you to access your weekly and monthly web reports from any place, at any time and to provide a well designed report which is easy to …

You Need Google Tag Manager

Web Analytics with Google Tag Manager

Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it? What is Google Tag Manager? Put simply, it eliminates the pain of setting up and maintaining web analytics. It allows non-programmers to change the way analytics tracking works in …

Do you know where your web analytics data is?

web analytics

If like millions of other website owners you use Google Analytics, your answer to that question might be, “Everywhere”. Cloud-based analytics solutions like Google Analytics pass traffic data to data centers in locations across the world.  This is both good and bad:  on the one hand, this secures data against …

Web Analytics and SEO for Startups

Laura and Christina present Web Analytics and SEO for Startups

On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …

Google Analytics vs Universal Analytics: Which one to choose?

Analytics blog post

UPDATE January 20, 2015:  All new Google Analytics accounts can now only use Universal Analytics, which is now the officially supported version of Google Analytics.  The classic “Google Analytics” referred to in this post is no longer recommended.  See Web Analytics Tips for 2015 for more information. Universal Analytics is the new …

Content Marketing Measurement

Analytics blog post

On Monday evening the second meetup of contentgourmets took place at Kafi Schoffel. While enjoying tasty tapas we talked about content marketing measurement. There are several different approaches to measure content marketing. Basic measurement frameworks measure the performance and the impact of content marketing in sales, lead generation and retention rates. Beside that the …

An Introduction to Universal Analytics

Web Analytics

Universal Analytics is the latest version of Google’s analytics code, that introduces new features compared to Google Analytics and redefines the way data is tracked. The main changes are: New data collection methods: The old tracking code ga.js of Google Analytics is replaced by the new analytics.js tracking code of …

Google Analytics Sampling Limitations and How to Overcome Them

Web Analytics

Google Analytics works fine for small and medium-sized websites, but for accounts with big data volumes Google uses sampling to make the data processing faster. The default Google Analytics reports are always unsampled. Sampling takes effect when a custom filter, advanced segment or secondary dimension is used, or a custom …

How to create auto-updated Google Analytics reports in Google Docs – Part 1

Analytics blog post

Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial.   As web analytics are becoming more and more important for many companies, the daily workload of analysts is increasing. Many times the …