Using Site Search in Google Analytics

site search

Google Analytics offers lots of reports, most of which are usable “out-of-the-box”. Site Search report allows you to analyze the search terms used with your internal search. This report lets you deduct actions for optimizing your website. If you have a search box on your website and do not use …

Player Analytics: Powerful Analytics Reports for Google Play Games

Google Play Games

Player Analytics, a set of analytics reports for game developers, will soon come to Google Play Games. Google announced that this service will launch in the next few weeks as part of a set of new features for Google Play Games and Admob. Player Analytics will help developers better understand …

How to Combine Google AdWords with Google Analytics

combining Google AdWords with Google Analytics

Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …

Piwik: Powerful, Open Source Web Analytics

Piwik Web Analyse

Over the past year Piwik, the free, open source web analytics platform, has made major steps towards its goal to be an open source alternative to Google Analytics.  In January 2015, Piwik launched its latest major release, version 2.10.0, packed with features that make it a powerful rival to other web …

Google Analytics Updates its AdWords Search Queries Report

Google Analytics Update für den AdWords Search Queries Report

Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports.  This allows you to segment AdWords Search Queries by the number of words in the query.   This way you can easily see how short queries with only a few keywords perform differently …

Web Analytics Tips: User Engagement Metrics

User Engagement Metrics help you understand the people behind your web traffic

User Engagement Metrics measure what users are actually doing with your website, and how.  Web analytics platforms like Google Analytics offer some standard engagement metrics like Average Time on Page, Session Duration, or New Users and engagement reports like the Frequency & Recency Reports. These are a good start, but …

Google Analytics Is Testing New User Behavior Features

Google Analytics testet neue Features für die Analyse des Nutzerverhaltens

Google Analytics is testing some new features that could be very useful to understand user behavior: Active Users and Cohort Analysis.   Active Users The Active Users report shows a quick overview of the number of users that have had at least one session daily, weekly and monthly. This is …

Web Analytics Tips for 2015

Web Analyse-Tipps für 2015

2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions.  Now is a good time to consider your analytics setup, so that you can …

Dark Social: Traffic from Social Media Might Be Higher Than You Think

dark social

“Dark social” is a term for traffic to your website coming from social media, but being displayed as “direct” in your analytics tool. Facebook and Twitter are trying to address the matter of misattributed traffic from social media with “link shims”. Before introducing “link shims”, it was estimated that 60% or …

Google Analytics Changes Limits on Accounts

New Google Analytics account limits cap properties per account at 50.

Attention Google Analytics users!  Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company.  The account is the top level access to Google …

New Google Analytics Demos and Tools

Google Analytics Demos & Tools

The Google Analytics blog recently announced the launch of a Google Analytics Demos & Tools resource site where users can find full examples of how you can use Google Analytics features in amazing ways and some handy tools to make working with Google Analytics simpler and faster.   Here are some …