5 Powerful Google Analytics Features You Should Use

5 Powerful Google Analytics Features You Should Use

Google Analytics is a powerful tool, but most users do not even scratch the surface of what it can do. A few simple changes in the Google Analytics interface can activate reports and features that are much more useful than the default setup. We recommend enabling the following 5 features: …

How to Set Up Automatic Google Analytics Reports in Google Spreadsheets

Google Analytics Report in Google Tabellen

In 2013, we published How to Create Auto-Updated Google Analytics Reports in Google Docs. The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. This Add-on connects your Google Analytics accounts to Google Sheets, allowing you to automatically …

Setting Up Enhanced Ecommerce: A Step-by-Step Guide

Enhanced Ecommerce

In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps. Step 1: Enable Enhanced Ecommerce Features First, you need to enable Enhanced Ecommerce …

Enhanced Ecommerce in Google Analytics: An Introduction

Enhanced Ecommerce Kaufverhaltensanalyse

In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics. Enhanced Ecommerce is part of Universal Analytics Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics.  It is an improved version of the ecommerce tracking available …

New Google Analytics Treemaps

New Google Analytics Treemaps

Google Analytics recently added a new Treemaps feature to Acquisition Reports as part of the March 30, 2015 Google Analytics update.  Treemaps are a very useful way to understand how traffic arrives to your website. You can find Google Analytics Treemaps under: Acquisition > All Traffic > Treemaps So what …

Fighting Referrer Spam in Google Analytics

Referrer Spam in Google Analytics: Nicht draufklicken!

Referrer spam is becoming more and more of a problem in Google Analytics.  Referrer spam, sometimes known as referrer bombing, is a technique that exploits the way Google Analytics gathers data to insert fake traffic from spam websites into your Referral reports. It corrupts your web analytics data and wastes …

YouTube Analytics: Measuring the Performance of YouTube Videos

youtube analytics

In an earlier blog post we covered how to integrate your YouTube web analytics into Google Analytics. To find out who is watching your videos and how you can generate more views and interactions you can turn to YouTube Analytics. Its reports tell you who your viewers are, where they …

Mobile Analytics at the Analytics Roundtable

Mobile Analytics at the Analytics Roundtable

Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices.  In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics.  Focusing on using Google Analytics for Android apps, …