In Part 2 of our updated Google Tag Manager Tutorial, we covered the tracking of download links. If you missed it, you may want to start here. In this third part, we will take a closer look at a very popular topic – Form submissions. Most marketers will be interested …
Web Analytics
Our Tool Recommendation: Measuring Mobile Apps With Amplitude
In our previous blog post, we provided you with an overview of what exactly app analytics is and how to best choose the right tool based on important key factors. We have done this tool evaluation ourselves and would like to introduce our winner: Amplitude! We will take a close …
How To Get Started With Mobile App Analytics
Whereas web tracking is quite common, mobile app tracking is not as popular (yet) but certainly as important. This guide will go through what exactly app analytics is and how to best choose the right tool for your tracking and data analysis. We have listed key topics for you to …
5 Google Analytics Metrics You Should Check Regularly
In Google Analytics, there are key figures that can indicate faulty tracking or even serious problems with your website. You should, therefore, check these valuable metrics from time to time as they can show that your data is unreliable or even useless. In this article, we present five of these …
Introduction To The New App And Web Property
Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …
Google Tag Manager Tutorial Part 2: Tracking Download Links – Update 2020
In Part 1 of our updated Google Tag Manager Tutorial, we covered the tracking of outbound (external) links. If you missed it, you may want to start here. In this second part, we will walk you through the process of setting up tracking for file downloads from your website. If you …
GDPR Update: Browser Cookie Blocking – The Current Situation
Over the last few years, we have seen an increased focus on user privacy online with reports of the US Presidential and UK Brexit votes being heavily influenced – both legally and illegally – by user targeting on Facebook. The 2018 rollout of the EU’s GDPR laws and people’s general …
Our 6 Favorite Community-Built Visualizations in Google Data Studio
Since late 2018 Google Data Studio has added features that allow its users to create their own charts, graphs, and other visualization. These can then be shared with all other users to use as if they were built into Data Studio to begin with. This means that the ways in …
Google Tag Manager Tutorial Part 1: Tracking Outbound Links – Update 2020
External links are links on your website that do not point to other pages on your site and users that click on them will be redirected away from the site. Often, we have no insight into exactly why someone leaves, however, we can get an idea of where they go …
Visitors, Conversions and Sales: Google Data Studio Reports Provide Important Key Figures
Anyone running an e-commerce business should ensure that their site is performing, is always available, and is secure for the end-user. Numerous reports and dashboards can be built in Google Data Studio to support this. Google Data Studio also presents your data in an easily digestible format. Where do visitors …
RPA Robots, the Most Efficient Employees for Marketing Dashboards
Marketing dashboards are an indispensable tool for monitoring and controlling marketing activities. Instead of separate reports for each marketing channel like Organic Search, Google Ads, and Facebook Ads, the dashboard shows the most important KPIs at a glance. If you would like more information, you can see our blog post …
Smart Scroll Tracking with Google Tag Manager
If you are using Google Tag Manager (GTM), Scroll Tracking can be accomplished in a few quick steps with the GTM built-in Scroll Depth Trigger making this a really simple task. Having implemented this many times over the last years, we discovered that the out-of-the-box GTM Trigger has some limitations. …