Flieg Ringo, flieg! – A new Web Analytics setup for ZVV

Flieg Ringo, flieg!

For those who may not know; Ringo, the penguin, helps teach schoolchildren in Zurich about the public transport system. Ringo, being a penguin, is unable to fly. He needs public transport to help him get from place to place. We at Amazee Metrics, in an effort to help Ringo and …

How to Create Content Groupings in Google Analytics

Grouping

Content Grouping in Google Analytics is used to reflect the logical structure of your site. It is typically used to compare and aggregate data within groups you create. It also helps in analysis of your data, as you do not have to deal with messy URL’s, when you try and …

Creating Powerful Remarketing Lists with Google Analytics

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing. In the second part I outlined the remarketing possibilities with Google …

New Autotrack for Google Analytics

New Autotrack for Google Analytics

If you are using Google Analytics out of the box, without additional event tracking codes or custom configurations, you are missing out on a wealth of good data about what users are doing on your website. Unfortunately, many Google Analytics users do not have the technical know-how or the resources …

Google Analytics’ Smart Goals for AdWords: Better Than No Goals

Smart Goal

Every smart marketer knows that you cannot optimize what you cannot measure. We have showed you how to set up goals in Google Analytics to measure conversions on your website, so that you can optimize your marketing efforts. Google has now created Smart Goals for businesses that cannot measure conversions …

New Google Recommendations for AJAX Websites

AJAX

Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable? The good news is: nothing!  Google’s bots are able to render Javascript and understand web pages like modern browsers do, even …

Analytics Tips: 6 Tag Management Tools You Should Know

Tag Management Tools

Tag manager tools allow you to quickly and easily add and update tags on your website.  Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management …

Web Analytics Tips: Creating Goals in Google Analytics

Goals

Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized.  Goals define the most important business objectives (KPIs) for your website. You can then use these KPIs to determine the value of your online marketing campaigns, measure the success of your content …