You’ve gone to the trouble of creating a good Analytics setup, but Google Analytics isn’t showing you all the data. You are sure that you should have more page views, but you don’t know why they are not displayed? It’s also quite possible that you’re not even aware that not …
After 10 years in January 2018 Piwik underwent a rebranding and was renamed to Matomo. Today Matomo is a free, open source web analytics platform, and has worked hard to offer an open source alternative to Google Analytics for users who seek more privacy. Matomo continues to improve and make …
What are UTM tags? UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principles apply to …
Some Google Analytics metrics confuse the world of online marketing and are often misinterpreted. This article clarifies these and explains precisely how the individual values are calculated and how they should be interpreted. 1. Average time on page / Average Session Duration Google Analytics calculates the time spent on a …
The search function on a website is a win-win situation: your users find their way around your site faster, and you can derive essential insights from the search terms. To analyze search input from internal website searches, you can use the Site Search Report in Google Analytics. In the following, …
Google Analytics 4 was launched on 14th October 2020, as the next generation of Google Analytics, where cross-platform and cross-device tracking allows to unify all data in one central location, the new Google Analytics 4 property. Within this new Google Analytics property, datastreams can be configured from one or all …
Dashboards are helpful tools for monitoring the performance of your online marketing campaigns. This fact is especially true in online marketing, where it’s easy to lose track of the vast amount of digital data. Below, we’ll introduce you to one of our most popular dashboarding tools – Klipfolio. What Is …
Your social media campaign is not generating any conversions and you are faced with the question: to pause or not to pause? Before you label your campaign as unsuccessful, you should check the attribution model: Perhaps this campaign has contributed significantly to the success of another campaign and achieved a …
Gaining conversions out of marketing activities is a big goal for most companies – that’s clear. However, often, what is unclear, is how prospects become customers (or don’t). In recent years, it has become increasingly clear that the journey is the goal with regards to customers. Therefore, the path to …
Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …
The new version of Google Analytics has been launched. On the 14th of October 2020, the Google Analytics team announced that the App and Web property has been rebranded as Google Analytics 4 and will be the new version of Google Analytics going forward. This is a major step in …
In Part 3 of our updated Google Tag Manager Tutorial, we covered form tracking with the Form Submit Trigger, which is an easy approach to master contact form tracking. However, depending on the form’s code and its technology, this might not always work. This can be linked to on-site JavaScript …