Funnel analysis: The be-all and end-all of conversion optimization.

Gaining conversions out of marketing activities is a big goal for most companies – that’s clear. However, often, what is unclear, is how prospects become customers (or don’t). In recent years, it has become increasingly clear that the journey is the goal with regards to customers. Therefore, the path to …

iOS 14 Privacy Update – Just Data Loss and Tracking Issues?

iPhone with new Privacy Reminder pop-up open

Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …

The New Google Analytics Has Arrived

The new version of Google Analytics has been launched. On the 14th of October 2020, the Google Analytics team announced that the App and Web property has been rebranded as Google Analytics 4 and will be the new version of Google Analytics going forward. This is a major step in …

Is Cookieless Tracking the Future of Web Analytics?

Drawing of a laptop with windows representing privacy, a magnifying glass, people and chocolate chip cookies are around the laptop.

To comply with new privacy legislations, like GDPR and the Swiss DPA,  and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …

Our Tool Recommendation: Measuring Mobile Apps With Amplitude

Mobile with stickers

In our previous blog post, we provided you with an overview of what exactly app analytics is and how to best choose the right tool based on important key factors. We have done this tool evaluation ourselves and would like to introduce our winner: Amplitude! We will take a close …

How To Get Started With Mobile App Analytics

Mobile App Analytics

Whereas web tracking is quite common, mobile app tracking is not as popular (yet) but certainly as important. This guide will go through what exactly app analytics is and how to best choose the right tool for your tracking and data analysis. We have listed key topics for you to …

5 Google Analytics Metrics You Should Check Regularly

Google Analytics Data Check

In Google Analytics, there are key figures that can indicate faulty tracking or even serious problems with your website. You should, therefore, check these valuable metrics from time to time as they can show that your data is unreliable or even useless. In this article, we present five of these …

Introduction To The New App And Web Property

App and Web Property

Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …