Google Tag Manager Becomes Easier and Safer with Custom Templates

Google has recently launched a new Google Tag Manager feature, Custom Templates. This feature allows users to create new types of Tags and Variables for any other users to utilize. In this way, the custom templates can solve some problems that have arisen with GTM. Google Tag Manager, a Powerful …

How to combine Data Sources in Google Data Studio

Combining Data Sources

Google Data Studio is Google’s free dashboarding tool that is making it incredibly easy to create useful and visually appealing dashboards. If you are unfamiliar with Google Data Studio, take a look at this blog post on how to get started with your first dashboard. One of the few disadvantages …

How To Delete Visitors in Google Analytics to be Compliant with GDPR

graph line trend analytics magnifying glass

The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …

How to Setup Your Google Analytics Views the Right Way

So setzen Sie Ihre Google Analytics-Ansichten richtig auf

To get the most out of your Google Analytics data it is vital to make sure you have setup your Google Analytics views correctly. Getting the setup right means that you are seeing the most accurate data possible and that you do not lose data if something goes wrong. In …

Is Google Analytics GDPR Compliant?

Google Analytics und DSGVO

As we get closer to 25 May, the deadline for the new EU data regulations (GDPR), more and more questions are being raised. One of these questions is how Google Analytics measures up to these new regulations. (If you are not familiar with the content of GDPR, here are useful …

Google Data Studio Tutorial: Your Essential Site Speed Report

Google Data Studio:  Report zur Webseiten Geschwindigkeit

The speed at which users are able to access the various pages on your website can have a large impact on their experience. Users that are able to access your content quickly are more likely to engage with it and ultimately convert to a paying customer or a frequent visitor. …

Building the Perfect Digital Marketing Dashboard

Das perfekte digitale Marketing-Dashboard

With the amount of data that is associated with digital marketing, it is easy to get overwhelmed – especially for non-digital team members. It is therefore becoming increasingly important to visualize this data in an easily readable way that everyone is able to understand. The Digital Marketing Dashboard! Before we …

Getting Started with YouTube Analytics

YouTube Analytics

I really do not need to start this blog post off with a description of YouTube. Everyone knows what YouTube is and how it functions. From cat videos to branded content to teen-vlogging, everyone has some exposure to the world’s most famous video platform. I am sure anyone reading this …

Why Klipfolio is our Favorite Dashboarding Tool

Klipfolio Dashboards

Dashboards are extremely useful tools for keeping track of your online marketing performance. This is especially true for online marketing, where it is easy to become overwhelmed with the large amount of available data. What are Dashboarding Tools used for? Before we look at why dashboarding tools are used, it …

Three Online Marketing Dashboards You Need in Google Data Studio

Drei Online-Marketing-Dashboards, die Sie in Google Data Studio aufsetzen sollten

Earlier this year Google announced an unrestricted free version of their reporting and visualization tool, Google Data Studio. Data Studio allows you to create informative and attractive reports from your data. These reports can easily be built and customized from a growing set of data sources. In this blog we …