External links are links on your website that do not point to other pages on your site and users that click on them will be redirected away from the site. Often, we have no insight into exactly why someone leaves, however, we can get an idea of where they go …
Anyone running an e-commerce business should ensure that their site is performing, is always available, and is secure for the end-user. Numerous reports and dashboards can be built in Google Data Studio to support this. Google Data Studio also presents your data in an easily digestible format. Where do visitors …
Marketing dashboards are an indispensable tool for monitoring and controlling marketing activities. Instead of separate reports for each marketing channel like Organic Search, Google Ads, and Facebook Ads, the dashboard shows the most important KPIs at a glance. If you would like more information, you can see our blog post …
If you are using Google Tag Manager (GTM), Scroll Tracking can be accomplished in a few quick steps with the GTM built-in Scroll Depth Trigger making this a really simple task. Having implemented this many times over the last years, we discovered that the out-of-the-box GTM Trigger has some limitations. …
In Google Analytics you can use Treemaps to understand how traffic arrives at your website. In this tutorial, we explain how they work and how you can use them. What are Treemaps? Treemaps are a type of visualization that represents data as rectangles. Each segment of data is a rectangle. …
You have done the work to create a good analytics setup – but could you still be missing some data in Analytics? Conversions, for example, measured by your other systems like Google Ads show discrepancies to Analytics. And worse: Some of this missing traffic may not even be known about …
Do you struggle every month with manually updating reports? Is management asking for numbers that you cannot pull out of your data tools? If you dream about combining different data sources, to connect the dots and get deeper insights, this blog post is for you. Standard reporting can be tedious …
Google has recently launched a new Google Tag Manager feature, Custom Templates. This feature allows users to create new types of Tags and Variables for any other users to utilize. In this way, the custom templates can solve some problems that have arisen with GTM. Google Tag Manager, a Powerful …
There are many ways of filtering out bots and spam traffic in Google Analytics, the most common and easiest of which is to enable Google’s built in spider and bot filter. But what about if we want to see the traffic from bots, split out in a separate view? Understandably, …
Google Data Studio is Google’s free dashboarding tool that is making it incredibly easy to create useful and visually appealing dashboards. If you are unfamiliar with Google Data Studio, take a look at this blog post on how to get started with your first dashboard. One of the few disadvantages …
The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …
With one extra line of code, Google Analytics will anonymize the IP addresses of all your visitors. It does this by replacing the last octet (the last four digits) in the IP address with 0000. Why Would You Anonymize IPs? The main reason for the anonymization of IPs is to …