The new version of Google Analytics has been launched. On the 14th of October 2020, the Google Analytics team announced that the App and Web property has been rebranded as Google Analytics 4 and will be the new version of Google Analytics going forward. This is a major step in …
Web Analytics
Google Tag Manager Tutorial Part 4: Tracking Form Submissions – Advanced
In Part 3 of our updated Google Tag Manager Tutorial, we covered form tracking with the Form Submit Trigger, which is an easy approach to master contact form tracking. However, depending on the form’s code and its technology, this might not always work. This can be linked to on-site JavaScript …
Is Cookieless Tracking the Future of Web Analytics?
To comply with new privacy legislations, like GDPR and the Swiss DPA, and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …
Google Tag Manager Tutorial Part 3: Tracking Form Submissions – Update 2020
In Part 2 of our updated Google Tag Manager Tutorial, we covered the tracking of download links. If you missed it, you may want to start here. In this third part, we will take a closer look at a very popular topic – Form submissions. Most marketers will be interested …
Our Tool Recommendation: Measuring Mobile Apps With Amplitude
In our previous blog post, we provided you with an overview of what exactly app analytics is and how to best choose the right tool based on important key factors. We have done this tool evaluation ourselves and would like to introduce our winner: Amplitude! We will take a close …
How To Get Started With Mobile App Analytics
Whereas web tracking is quite common, mobile app tracking is not as popular (yet) but certainly as important. This guide will go through what exactly app analytics is and how to best choose the right tool for your tracking and data analysis. We have listed key topics for you to …
5 Google Analytics Metrics You Should Check Regularly
In Google Analytics, there are key figures that can indicate faulty tracking or even serious problems with your website. You should, therefore, check these valuable metrics from time to time as they can show that your data is unreliable or even useless. In this article, we present five of these …
Introduction To The New App And Web Property
Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …
Google Tag Manager Tutorial Part 2: Tracking Download Links – Update 2020
In Part 1 of our updated Google Tag Manager Tutorial, we covered the tracking of outbound (external) links. If you missed it, you may want to start here. In this second part, we will walk you through the process of setting up tracking for file downloads from your website. If you …
GDPR Update: Browser Cookie Blocking – The Current Situation
Over the last few years, we have seen an increased focus on user privacy online with reports of the US Presidential and UK Brexit votes being heavily influenced – both legally and illegally – by user targeting on Facebook. The 2018 rollout of the EU’s GDPR laws and people’s general …
Our 6 Favorite Community-Built Visualizations in Google Data Studio
Since late 2018 Google Data Studio has added features that allow its users to create their own charts, graphs, and other visualization. These can then be shared with all other users to use as if they were built into Data Studio to begin with. This means that the ways in …
Google Tag Manager Tutorial Part 1: Tracking External Links – Update 2020
External links are links on your website that do not point to other pages on your site and users that click on them will be redirected away from the site. Often, we have no insight into exactly why someone leaves, however, we can get an idea of where they go …