Video SEO: How to Get Your Videos Found on YouTube

SEO blog post

YouTube is the second largest search engine in the world after Google. Therefore it is an ideal channel to share video content. But how do you make sure that the users find your video? Similar to SEO for search engines, the YouTube search is based on an algorithm and therefore …

Mobile SEO: Optimize your Websites for Smartphones

SEO blog post

In the past years the number of users accessing the web on mobile devices has increased significantly, both globally and in Switzerland. As a result a website should be rendered in a user friendly design not only on desktop computers but also on mobile devices. Google underlines the importance of …

HTTPS is an SEO Ranking Factor

SEO blog post

Google hardly provides any information about the SEO ranking factors. However, last week Google officially announced that they are starting to use HTTPS as a ranking signal. As a result, using HTTPS does have an impact on the ranking positions in the search engine results pages. According to Google this …

SEO Case Study: CSS Versicherung

SEO blog post

The results of search engine optimization (SEO) are usually visible only after several months. So it is great when we can present our clients with positive results after a few short months. Recently we were able to report such positive results to CSS Versicherung after five months of SEO work. …

SEO Ranking Factors for 2014

SEO

The main goal of Search Engine Optimization (SEO) is getting your website to rank in the top few search engine results. However, the algorithm and the ranking factors that decide the order of those results is kept secret by search engines like Google, Bing, etc. That is why Searchmetrics came …

6 Steps of SEO

SEO blog post

UPDATE (5.2.2015): For the latest SEO tips check our SEO Guide 2015.   Different SEO elements need to be combined in order to achieve high ranking positions in the Search Engine Results Pages (SERPs). Our infographic shows the 6 steps that should be part of a successful search engine optimization. …

Content SEO Check

Content SEO Check

Content marketing is one of the most important parts of the digital strategies we recommend to clients:  creating quality content that engages and informs website users.  In order to attract and hold the interest of users, content should use the keywords that users search for. So how can you tell …

How to Use Structured Data for SEO

SEO blog post

Structured data is an important element of successful search engine optimization. What is structured data? Structured data (microdata or schema.org) adds additional information (markups) to your website. Search engines can understand these markups and possibly show them as rich snippets in the search engine results pages (SERPs), for example with …

Web Analytics and SEO for Startups

Laura and Christina present Web Analytics and SEO for Startups

On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …

SEO Guide: How to improve the ranking of your website

SEO guide

UPDATE (5.2.2015): For the latest SEO tips check our SEO Guide 2015.   For many people SEO is a set of hidden tricks, performed only from some “SEO gurus” who know the secrets of Google. A few years ago, SEO was easier, as it was enough to create a landing page, …

How to Combine SEO and SEM

SEO blog post

Usually SEO (search engine optimization) and SEM (search engine marketing) activities are handled by different teams which work independently. Both influence the visibility on the search engine result pages though. The question is in which cases to go for SEO and when to use SEM? 1. SEO is the basis …