Mobile SEO: Ranking Factors 2015

Mobile SEO

Update (17.11.2015): The new Searchmetrics mobile ranking factors study came out. Check out the results in our updated blog post.   Recently, Searchmetrics published the first study on mobile ranking factors. The study shows how the ranking factors differ between mobile and desktop. Influencing Factors on Mobile Search Results These are …

SEO Performance Measurement

SEO Performance Measurement

Last Friday it was time for the yearly Suchmaschinenkonferenz in Zurich. I had the opportunity to talk about SEO Performance Measurement in my presentation. I presented relevant SEO metrics, necessary tools and a suggestion of an SEO report containing the most important and well understandable KPIs. Read the presentation here if …

SEO Guide 2015

Success ahead with the SEO Guide 2015

The factors for search engine optimization are constantly changing. Our infographic 6 Steps of SEO is still a valid foundation. We show you for each step what you should pay particular attention to in 2015.  Step 1: Off-Site SEO Analysis Keywords: A thorough keyword analysis is still the foundation of search engine …

Study Confirms the Relevance of Mobile Search

Smartphone: Study confirms the relevance of a mobile website.

The IAB recently published a study confirming that search engines are the most important channel for smartphone users to find web content. In addition, the study reveals that people use websites equally as apps on their smartphones. For the following activities users even prefer websites on smartphones: Search Shopping News Local …

SEO for WordPress Websites

wordpress and seo header

We have highlighted how you can improve – independent of which CMS you use – the ranking for your website in an earlier blog post. Now, we would like to specifically show you how to optimize your WordPress website for search engines. WordPress SEO Plugins In the Top 10 of …

Google Knowledge Graph Update for Events and Social Media Profiles

SEO

Google launched two Knowledge Graph updates: Extended information about events and integration of external social media profiles like Facebook and Twitter. To use these possibilities, structured data is needed. At the same time Google published several updates for the use of structured data. Events In the Knowledge Graph Now the following additional event …

Google Update Optimizes Local Search Results

pigeon google maps

In July 2014 Google updated its algorithm for local search. This has led to more specific and accurate local search results. The impacts of this algorithm update (which is also known as “Pigeon”) are now known and cover the following points: This update affects search results both in Google Web …

SEO Tips for 2015

seo-2015

You probably have already set your goals for the new year. If these do not already contain SEO for your website, we have gathered some tips for you that will crank up your website. Technical Review It is likely that one of the first steps of your SEO program was …

SEO for Parallax Websites

parallax graphic

Parallax scrolling – also known as parallax – is one of the latest trends in web design. However, many parallax websites are not well optimized for search engines. We would like to show how you can get your parallax page up to speed in terms of SEO. What Is Parallax? …

SEO for Apps

SEO for Android Apps

Google started indexing deep links for Android apps in June 2014. Now Google has introduced guidelines on how to optimize and monitor app indexing. Deep links from Android apps are displayed in the Google results pages and allow users to access specific app content directly from the search engine results pages.  …

Penguin 3.0 may be rolled out indefinitely

Penguin

Due to fluctuations in rankings there have been lots of discussions about the latest update of Google’s algorithm, which is also known as Penguin 3.0. According to Google, these fluctuations are to be expected, since the Penguin 3.0 rollout is still ongoing. Google’s John Mueller revealed, that the Penguin 3.0 …

Google Updates 2014

Google Updates 2014

In 2014 Google has again optimized its ranking algorithm through various updates. Since nobody can remember all the changes, we would like to give an overview of the most important ones. Encryption (HTTPS) In August, Google has announced that it would slightly boost websites that encrypt their traffic (through SSL) …