Search Engine Optimization for Bing

SEO Scrabble

When it comes to search engine optimization, most people automatically think about Google. But how do you do SEO for the Yahoo! Bing Network? We will outline the relevance of Yahoo! and Bing and provide an overview of the tools and SEO factors for these search engines. Relevance of Bing …

Bing to Launch Mobile-Friendly Algorithm

Search for "mobile seo" in Bing

Following Google’s lead, Bing announced the launch of a mobile-friendly algorithm. The Google mobile algorithm started rolling out on April 21st 2015. Bing did not communicate a date for their algorithm update yet, but said that it will be introduced in the upcoming months. Bing points out that the relevance of a …

New SEO Report in Google Webmaster Tools: Search Analytics

Tools - Google Webmaster

Last week, Google launched a new Google Webmaster Tools report: Search Analytics, which replaces the former Search Queries report. The data in the new report is more accurate and allows a better analysis of your data due to filter options. The Search Analytics Report To look at the new report, …

SEO Tutorial: How to Create a Google My Business Account

Google Map

For every company with a physical office it is advisable to have a Google My Business account. With Google My Business you manage your presence in Google+, in Google Maps and in Google Search. In this step-by-step tutorial we will show you how to get started with Google My Business. Manage …

Mobilegeddon: The Impacts of the Google Mobile Update

Flash: The impacts of Mobilegeddon

Exactly a week ago, Google started rolling out the mobile-friendly algorithm. After one week we can already see some impacts of Mobilegeddon. Winners and Losers Even though the algorithm update is not fully rolled out yet, Searchmetrics published a first evaluation of the winners and losers on Friday. This data is …

SEO Check: Step by Step Guide

SEO Check

Have you ever done an SEO check of your website? If you have not, we urge you to read on. With a step by step guide, we will show you how to analyze your website for SEO and solve its problems. Important SEO Tools For the SEO check you will need …

Universal Search Study 2015

universal search

In 2007, Google started enriching organic search results by showing boxes with additional media, like videos, images, maps, shopping results or news. These elements on the search engine results pages are commonly called “Universal Search” (sometimes also known as “Enhanced Search” or “Blended Search”). Depending on the audience and the goals …

WebExpresso on SEO Performance Measurement

Evelyn Thar speaking about "SEO Performance Measurement"at the WebExpresso

Amazee Metrics’ CEO Evelyn Thar spoke about “SEO Performance Measurement” at today’s WebExpresso at Amazee Labs. She gave an overview of key SEO metrics, presented the tools to measure them and showed how to structure an understandable SEO report. We would like to share the presentation with you. You are welcome …

Google Update: New Ranking Factor “Trustworthiness”

New Google Ranking Factor: Trustworthiness

Trustworthiness may soon become a new Google ranking factor – a research team is currently working on it. Until now Google defines the quality of web content mainly based on popularity signals such as external links (backlinks) and the browsing history. The new factor trustworthiness, on the contrary, is based on …

SEO Tutorial: Google Webmaster Tools

SEO Google Webmaster Tools

With Google Webmaster Tools Google offers lots of useful features for website owners for free. When used properly, it is a powerful tool for SEO. We have gathered 9 features you really should be using for your website. To gain access to Google Webmaster Tools, you need to add your website …