No more “Not Provided”: Google Keywords Can Be Displayed Again

No more "Not Provided": Google Keywords Can Be Displayed Again

Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as “not provided”. Since then the Google Search Console (formerly Google Webmaster Tools) is Google’s only real keyword data supplier. Since the beginning of August 2015 Google …

12 Free SEO Tools to Improve Your Ranking Positions

SEO Tools

You can use various tools to optimize your website for search engines. Complete solutions usually charge a fee, but there are also free tools that are very helpful. Below we will show you 12 free SEO tools you can use to improve your ranking positions. 1. Google Analytics Many websites …

Local SEO: Google Search Shows Fewer Maps Results

Map with location pin

Google launched an important update of the Local Snack Pack (maps results in the search engine results pages) in the beginning of August 2015. This update increases the competitiveness of local search and makes it even more crucial for local businesses to optimize their websites. The Local Snack Pack update …

SEO Trends 2015

Heart containing the words SEO and UX on a blackboard

We recently wrote about the most important SEO ranking factors for 2015 based on the latest Searchmetrics correlation study. But how will the relevance of the different ranking factors change in the future? To answer this question, Moz carries out an experts survey every two years. For the latest study, 150 SEO …

Google My Business Tutorial: Managing Multiple Business Locations

World map with location pins

For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a business account and use the bulk location management functionality. …

SEO Ranking Factors 2015

Searchmetrics SEO-Ranking-Faktoren google.de 2015

Searchmetrics recently released its study of SEO ranking factors 2015 for google.de. Searchmetrics analyzed the top 30 search results for 10,000 keywords to find the correlations between ranking factors and the ranking position of the resulting pages. What distinguishes the top-ranked webpages in google.de in 2015? The study reveals some …

Search Engine Optimization for Yandex

Suchmaschinenmarketing mit Yandex

If Russia is your target market, you need to get found on Yandex. Yandex is the most popular Russian Internet property, covering 85.6% of Russia’s Internet audience. Google’s audience coverage in Russia is 71% (as of March 2015). In these countries Yandex is also very popular and thus an important …

How to Use Google Trends for SEO

SEO blog post

The free Google Trends tool is a very useful and often underrated instrument for search engine optimization. In this article we will show how you can use Google Trends. 1. Keyword Research When starting with search engine optimization, you should first of all do a thorough keyword analysis. The Google …

How to Use the New .swiss Domain

Switzerland flag, symbolic for the new .swiss Top Level-Domain

A new generic top level-domain (gTLD) will be launched in the fall of 2015: .swiss. The Swiss Federal Office of Communications (OFCOM) will administer this TLD that can be bought from organizations in Switzerland. Why is there a new TLD .swiss? In 2012, the ICANN created new gTLDs. The Swiss Confederation requested …

SEO Tutorial: Bing Webmaster Tools

Tools, symbolic for Bing Webmaster Tools

Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. We will show you how to set up Bing Webmaster Tools for your website and provide an …

SEO Tutorial: Optimal URL Structure for SEO

http://www - URL Structure for SEO

We will show you the elements of a URL and provide recommendations for an optimal URL structure. The URL structure of a website is an important part of an SEO strategy. Readable and well-structured URLs have a positive impact on click-trough-rates and encourage people to share links on other websites …