Baidu SEO Guide

Baidu Search Engine Results Page

If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%). In this article you will find out what is important when …

Mobile SEO After Mobilegeddon: Relevance and Ranking Factors

Christina presenting at the Search Engine Conference Zurich 2016

Yesterday it was time for the yearly search engine conference in Zurich. I had the pleasure of holding the first presentation of the day and talked about mobile SEO. In the first part of the presentation I outlined the importance of mobile search and how Mobilegeddon impacted it. In the …

Google Quality Update Phantom III

SEO Visibility wambie.com

Data from Searchmetrics suggests that there may have been a recent unannounced update to the Google search algorithm, an update Searchmetrics is calling “Phantom III”.  The search engine rankings and SEO visibility of many types of websites seem to have been adjusted not long after Google’s update of its Quality …

SEO for Ecommerce Websites

Credit cards - Ecommerce

Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites. In this article you will learn what you should pay attention to when optimizing your online shop for search engines. Content …

.swiss Top Level-Domains: First Launch Phase Completed

dot swiss

From September 7 to November 9, 2015, public sector bodies, registered trademarks as well as companies, associations and foundations registered in the Swiss commercial register had the possibility to apply for a .swiss domain. According to Inside-it.ch, almost 10,000 applications have been submitted during this first application phase. Almost a …

The Mobile SEO Ranking Factors 2015 after Mobilegeddon

Mobile SEO

Mobile search has changed since the Google mobile update, which was launched on April 21, 2015 and is known under the name Mobilegeddon. We will outline the relevance of mobile search today, the impact of Mobilegeddon on mobile search results and the differences between the ranking factors for mobile compared …

New Google Algorithm RankBrain

Brain, symbolic for the Google Rank Brain

Recently, news emerged that Google had launched a machine-learning technology called RankBrain to rate and deliver search results. Google began working with this artificial intelligence several months ago. This new system is already being used for a large fraction of search queries. What Is RankBrain? RankBrain is one of the …

Amazon SEO in 9 Steps

Amazon homepage

With almost 25 million visitors per month, Amazon is the biggest online shop in Germany (as of October 2014). Thus Amazon is an important sales channel for many online retailers. Like in Google Search, it is crucial to appear among the first positions in Amazon to get clicks and achieve …

New Google Recommendations for AJAX Websites

AJAX

Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable? The good news is: nothing!  Google’s bots are able to render Javascript and understand web pages like modern browsers do, even …

Accelerated Mobile Pages Make the Mobile Web Faster

Speedometer

Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …

SEO Tutorial: Yandex Webmaster Tools

Yandex.Webmaster

The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools. If Russia is an important target country for your business and you are optimizing your website for Yandex, you should use Yandex.Webmaster. It gives you control …

Local SEO: Ranking Factors 2015

Map with location pin

We recently informed you about the most important SEO ranking factors and trends for the year 2015. For websites with local targeting such as stores, hotels and restaurants you also need to take into account the ranking factors for local search. To help you understand which factors are most important, …