How to Use Google Trends for SEO and Content Marketing

SEO blog post

Google Trends is a free and often underestimated tool for search engine optimization. It offers a variety of useful possibilities for SEO measures as well as for content marketing. Read how Google Trends works and what you should certainly use it for. Understand the Data First of all: Google Trends …

SEO Tutorial: Geo Targeting with Hreflang Tag 2019

SEO blog post

International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with issues are caused for example if the same content is …

Google Image Search

Google Bildersuche - Google Image Search (Image SEO)

According to empirical surveys, there are increasing signs that Google is giving image search more weight. The Image Search Box now appears in about one third of all search queries. The numbers are based on the analyses of various tool providers, who regularly examine Google search results.   The Image …

Does Duplicate Content Still Play a Role?

Blog Post Does duplicate content still play a role

Our customers know what to look for when it comes to search engine optimization. Of course, they also know the problems that arise when their websites contain pages with largely identical content. We often get the question if there is a risk of duplicate content when distributing content (typically blog …

These Are the SEO Trends for 2019

SEO Trends 2019

We are only one month into the new year and there is already a lot of speculation in the SEO industry about which SEO trends are awaiting webmasters and website operators in 2019. Search engine optimization is a constantly changing process, which is why we strive to keep you up …

Ranking-Factors 2018

SEO

Searchmetrics has recently published a study on the most important ranking factors for 2018. Searchmetrics has adopted a new approach this year and is no longer focusing on general statements but is analyzing specific industries and market segments to better understand which criteria influence Google rankings. According to Searchmetrics, market …

The New Google Search Console

Die neue Google Search Console

The new Google Search Console, which has been in the beta phase since the beginning of the year, was finally rolled out in September this year. The Google Search Console (former Webmaster Tools) now offers not only a new design, but also new features. Since the Google Search Console is …

How User Intent Impacts Your SEO

How User Intent Impacts Your SEO

When strategizing your Content Marketing, you  will probably start researching trends and you will follow this up with an extensive Keyword Research. That is great, but did you think about User Intent? It is the categorization of what users search online when they type their search term into a search …