TL;DR: AI is not one thing in B2B marketing. Different forms matter in different places: analytics-driven AI helps spot early demand signals, generative AI supports structure and synthesis (not raw content output), and agentic AI systems help orchestrate timing and focus across journeys and outreach. This article clarifies where each …
Generative Engine Optimization (GEO) is becoming an important new layer in online visibility. While SEO has helped brands show up in search results for years, GEO focuses on making your brand visible inside AI-generated answers — the summaries, recommendations, and responses produced by tools like ChatGPT, Google AI Overviews, and …
B2B SEO works differently than SEO in e-commerce or editorial environments. Search volumes are smaller, target groups more specific, and customer journeys significantly more complex. Instead of optimizing for mass, B2B search engine marketing is about precision, relevance, and strategic depth. At the same time, demands on SEO teams are …
SEO is dead… again. Every time search undergoes a major transformation, this is the first bold prediction that makes the rounds. But as is often the case, there’s more to it – this is not the end, it’s a shift, driven by Artificial Intelligence (AI). Users are no longer just …
Voice search is fundamentally changing how we interact with technology. Instead of typing, we now ask questions directly to our devices. However, while this development is gaining momentum worldwide, Switzerland remains hesitant. Why is that? And will this change soon? With advancements in artificial intelligence (AI), voice search is becoming …
The rapid development of artificial intelligence is fundamentally changing how we search online and find information. Traditional search engines may soon be supplemented or even replaced by AI assistants like ChatGPT, Gemini, or Copilot. For businesses, this means they need to adapt to these new technologies. How does AI find …
The modern customer journey is far from linear. Every brand interaction, whether online or offline, contributes to a customer’s overall experience. This customer touchpoint journey spans multiple channels, from the initial discovery to post-purchase engagement. Understanding and optimizing cross-channel customer touchpoints is crucial to delivering a unified experience that leads …
Keywords are the foundation of SEO, as every search engine query begins with a keyword. Without keywords, SEO wouldn’t exist. Therefore, the first step to being found in search engines is thorough keyword research. Google Keyword Planner for SEO Understanding the relevant keywords for your niche is crucial for an …
Google Search Console is Google’s free SEO platform that allows you to monitor the visibility of your website in Google search results. Google Search Console also helps to identify and solve issues that arise from your website regarding the indexing, ranking and displaying of your pages on the search results …
In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …
What is Local SEO? Local SEO refers to optimizing your website to appear in search results specifically for local search queries. When users search for products or services in their immediate area, local SEO is crucial for reaching your target audience. Why is Local SEO so important? Local SEO …
What is Mobile SEO? Mobile SEO is the practice of optimizing websites and digital content to ensure a seamless and engaging user experience on mobile devices. In today’s digital landscape, where mobile devices have In today’s digital landscape, where mobile devices have become the primary gateway to the internet, mobile …
