New AdWords Feature: Custom Columns

Google AdWords Custom Columns

Google AdWords has quietly implemented a great new feature: Custom Columns. This allows creating custom columns in addition to the default columns like Impressions, Clicks and Conversions. What Is the Benefit of Custom Columns? With AdWords custom columns you can for example group the clickthrough rate (CTR) into “desktop CTR” …

AdWords Ad Customizers: Real-Time Updates for Your Ads

AdWords Ad Customizers: Update promotions in real-time

Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights). Examples of …

Holiday Checklist For Your Google Visibility

Holiday Checklist For Your Google Visibility

The Christmas season is a busy and lucrative period for most businesses. We have prepared a comprehensive checklist to help you optimizing your visibility in Google during the holidays. Google My Business Check and update the information in your Google My Business profile. This guarantees that your company is displayed …

New Opportunities for Your AdWords Shopping Campaigns

Christmas Shopping

The Christmas season is an important period for e-commerce businesses. Google AdWords shopping campaigns are an effective way to market products in Google search.  Google recently launched several improvements for AdWords Shopping campaigns. Improved presentation of shopping results on mobile devices According to Google shopping searches on smartphones have increased by …

More Precise Targeting with AdWords Custom Affinity Audiences

More Precise Targeting with AdWords Custom Affinity Audiences

In the coming weeks Google will enable  “custom affinity audiences” for AdWords to allow advertisers to better target audiences across the Display Network. This new option is meant to complement the existing targeting possibilities, “affinity audiences” and “In-market audiences”, in AdWords and to offer further flexibility.   What is the …

AdWords and the Multiscreen World: New Mobile Ad Formats

Search Engine Marketing Amazee Metrics

Within the next months new formats and tools will be available for AdWords to create mobile ads for the Display Network, the AdMob network and DoubleClick. The four new formats, Engagement Ads, TrueView Ads, Anchor Ad and Magazine Style Text Ad shall be easy to generate and work across devices.  …

AdWords Changes the Look of Mobile Ads

Search Engine Marketing

The steadily growing number of mobile internet usage challenges AdWords advertizers: The screens are fairly small and offer very limited space, users are on the way and in a hurry to find information as fast and easy as possible. To meet these requirements AdWords changes the appearance of mobile ads …

Google Grants – AdWords For Free?

Google Grants – AdWords For Free

Google Grants is the AdWords-Edition for Non-Profit-Organisations initiated by Google. NPOs willing to advertize on the internet can apply for this program that offers a grant of 10.000$ a month for AdWords. To check whether your charity organization is eligible for the program we recommend to carefully check the admission …

AdWords Callout Extension – Be Different from Your Competitors!

SEM and AdWords

Recently AdWords rolled out the callout extension, as an addition to classical extensions like location extension, which allows including more text in ads. Callout extensions do not contain links but can be used to communicate extra information concerning special services or special offers before potential customers click on the ad …

AdWords-Ads in Mobile Apps: An Often Neglected Opportunity

Search Engine Marketing Amazee Metrics

Did you know that you can advertise with AdWords within mobile apps? This is a functionality through the Google Display Network, that many advertisers use already but hardly anybody knows in depth. When you have a campaign “Display Network” or “Search with Display Select” and you activated “All features“, it …