Remarketing with Google AdWords – Part 1

Remarketing with Google AdWords

The first part of our remarketing tutorial describes the functionality of remarketing and the first steps you should take to get started. In the second part you will learn to create remarketing campaigns. Everyone experienced this: You visit a website “x” and search for swimming trunks. Then you continue your …

Google AdWords Keyword Planner Now Provides Benchmark Data

Dictionary entry for "Internet". The AdWords keyword planner tool now provides benchmark data.

Keywords are the foundation of Google AdWords campaigns. The AdWords keyword planner is a very useful tool for evaluating keyword potential and identifying additional keyword ideas. Google is currently launching an update to make the tool even more helpful: The keyword planner now provides benchmark data. Soon you will retrieve the following …

Google AdWords: 6 Tips for Ad Extensions

Google AdWords: 6 Tips for Ad Extensions

Ad extensions provide extra information about your business and complement text ads. With the Google AdWords ad extensions you have the opportunity to emphasize your ads without additional costs. Ad extensions can be applied on campaign or ad group level. Find our 6 tips on how to use ad extensions …

How to Use the Google AdWords Dimensions Tab

AdWords dimensions

Data is the key to success. The dimensions tab in Google AdWords provides a lot of key metrics. We will show you how to use them properly. By clicking on the tab Dimensions you get an overview of the AdWords key figures like clicks, impressions, conversions etc. per day (date) …

Differences between Bing Ads and Google AdWords

Differences between Bing Ads and Google AdWords

Bing ads are an interesting marketing channel. There are several benefits of Bing ads compared to Google AdWords. The functions in Bing ads are similar to those in Google AdWords. This is no surprise as Bing wants the Google AdWords advertisers as customers as well. Therefore Bing needs to adapt …

AdWords Tutorial: How to Use the AdWords Keyword Planner

Google AdWords Keyword Planner

If you are planning a Google AdWords campaign, you should do a keyword research with the AdWords keyword planner tool first. This allows you to check the potential of relevant keywords and to identify additional keyword possibilities. The AdWords keyword planner tool is able to: Verify the search volume of …

How to Combine Google AdWords with Google Analytics

combining Google AdWords with Google Analytics

Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …

Why You Should Use Bing Ads in Europe

Why You Should Use Bing Ads in Europe

It is not a secret Bing is building their systems similar as their big competitor Google. Users should not be confused by different tools. This is why Bing Ads provide the same Cost-Per-Click-Model as Google AdWords. Benefits of Bing Ads Bing’s share oft he market in the US is 30% …

Google AdWords Update: New Tracking URLs

Google - Upgraded AdWords Tracking URLs

In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …

Google Analytics Updates its AdWords Search Queries Report

Google Analytics Update für den AdWords Search Queries Report

Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports.  This allows you to segment AdWords Search Queries by the number of words in the query.   This way you can easily see how short queries with only a few keywords perform differently …