5 Free SEM Tools You Should Use

5 Free SEM Tools You Should Use

We selected 5 free SEM Tools for Google AdWords. These tools will help you to manage and create successful Google Ads campaigns. Google AdWords Editor You can create new campaigns or download existing accounts with the Google AdWords Editor to edit campaigns offline. The adjustments go online when you upload …

Google AdWords Tutorial: Call-Only Campaigns

Google AdWords Tutorial: Call-Only Campaigns

The Google forwarding phone numbers for AdWords are finally available in Switzerland. Calls coming from ads can be measured and can be tracked as conversions. You can create ads with such a forwarding number for the search network with the AdWords ad format “Call-only”. These ads will be displayed exclusively …

SEM Tutorial: How to Use the Bing Keyword Tool

SEM Tutorial: How to Use the Bing Keyword Tool

If you would like to advertise on Bing, you need to know the keywords with a high search volume in your target country, region or language. The best way to find these keywords is to use the Bing Keyword Tool (official name: Bing Keyword Research Tool). The keyword tool shows …

Step-by-Step Guide to Creating YouTube Campaigns with Google AdWords

Step-by-Step Guide to Creating YouTube Campaigns with Google AdWords

Creating video campaigns for YouTube with Google AdWords is straightforward. You only need an advertising video on YouTube with a convincing message and a Google AdWords account. Hereafter we show you how to set up YouTube campaigns with Google AdWords: Step 1: Create a Campaign Create a new campaign by …

YouTube Advertising With Google AdWords

YouTube Advertising With Google AdWords

YouTube is the second largest search engine in the world and has a reach of one billion users. Therefore the marketing potential for YouTube is very high for you and your product. YouTube Ad Formats YouTube ads can be created and booked via Google AdWords. There are two advertising formats …

Search Engine Marketing With Yandex

Search Engine Marketing With Yandex

If Russia is an important target market for you, you have to integrate Yandex in your digital marketing strategy. According to Yandex, it is the seventh largest search engine in the world. With a market share of 60.5%, Yandex has the biggest market share in Russia, whereas Google‘s market share …

How to Track Conversions With Google Adwords

How to Track Conversions With Google Adwords

With Google Adwords conversion tracking the actions of users after a click on a Google AdWords ad can be better understood. A valid conversion needs to be predefined and can include for example a product purchase or a newsletter subscription. For example if a user buyed a vacuum cleaner, a …

AdWords Tutorial: How to Create Labels in AdWords Editor

Google AdWords Editor Labels

Google AdWords Editor 11.0 launched a new function: Labels. With labels it is much easier to structure and organize campaigns, ad groups, ads and keywords in categories. Labels make filtering for specific category compositions especially easy. For example: If you filter the preset labels Short, Summer, Trousers, Men at the ad …

New Ad Formats in Google AdWords

New Ad Formats in Google AdWords

On the 5th of May Google announced several new features in Google AdWords including new ad formats and new features for existing functions. We summarize the most important innovations below: New Ad Formats After mobilegeddon it is obvious that Google focuses on mobile advertising by introducing new ad formats for …

Search Engine Marketing Beyond Google AdWords

Search Engine Marketing

Search engine marketing (SEM) stands for paid advertising in search engines. These ads show up above, below or on the right side of the organic search results. The most popular option for SEM are Google AdWords ads. However, Google AdWords is not the only possibility for SEM. In this article …

Remarketing with Google AdWords – Part 2

Remarketing with Google AdWords - Part 2

We outlined the first steps with Google AdWords remarketing in the first part of the tutorial. In the second part we will show you how to create remarketing campaigns. How to create a remarketing campaign If you implemented the remarketing tag on all pages of your website and created the …