How to Use the Yandex Keyword Planner

How to Use the Yandex Keyword Planner

Yandex is the leading search engine in Russia and therefore an ideal channel for a successful online advertising campaign in this target market. A keyword research is indispensable if you plan to do search engine marketing with Yandex. For this matter Yandex offers the keyword planner tool “Wordstat”. In the …

New Advertising Possibility: YouTube Shopping Ads

New Advertising Possibility: YouTube Shopping Ads

Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months. These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos.  How the YouTube Shopping Ads Work Similar to Google shopping ads, the YouTube shopping ads …

New Google AdWords Targeting Option: Customer Match

New Google AdWords Targeting Option: Customer Match

With the new Google AdWords targeting option “Customer Match” you can address your target group more specifically. “Customer Match” allows you to define the relevant target groups based on email lists. You can upload your email lists. They will be matched to logged in Google users. Like this you can …

Google AdWords Tutorial: How to Create Dynamic Search Ads

Google AdWords Tutorial: How to Create Dynamic Search Ads

Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates …

How to Use the New Native Gmail Ads in Google AdWords

How to Use the New Native Gmail Ads in Google AdWords

Since the beginning of September 2015, native Gmail ads are available for all advertisers in the Google AdWords interface. In the following you will learn what native Gmail ads are and how to create them. What are Native Gmail Ads? Native Gmail ads are ads within the Gmail mailbox. They …

New Ad Extension for Google AdWords: Structured Snippets

New Ad Extension for Google AdWords: Structured Snippets

Update (27.1.16): Structured Snippets are finally available in the following languages (until now they were only available in English): German French Italian Spanish Japanese Portuguese Dutch Russian Polish Swedish  Google AdWords recently announced the implementation of structured snippet extensions for text ads. These structured snippet extensions are a variation of …

3 Tips for Working with the Google AdWords Keyword Planner

3 Tips for Working with the Google AdWords Keyword Planner

In our Google AdWords keyword planner tutorial we showed you how to use the keyword planner. But how can you use the tool even more efficiently? Below we will show you three tips to make working with the keyword planner easier. Competitor Analysis The following functionanlities of the AdWords keyword …

New Google AdWords Tool: Report Editor

New Google AdWords Tool: Report Editor

The Google AdWords report editor will be introduced in the next months, as Google recently announced. The report editor is a new AdWords tool that displays tables and charts visually. At the moment this function, announced a year ago, is activated only for a few accounts. The report editor is …

How to Use the Auction Insights Report in Google AdWords

How to Use the Auction Insights Report in Google AdWords

Use the auction insights in Google AdWords to compare your competitors‘ and your own campaign, ad group and keyword performance. In this article we show you where to find the information and how to use it to optimize your campaigns. You find the auction insights in Google AdWords on campaign, …