Creating Powerful Remarketing Lists with Google Analytics

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing. In the second part I outlined the remarketing possibilities with Google …

Google AdWords: Right Column Ads Removed from Google Search

Google AdWords right column ads removed

Google has globally removed all text ads in the right column of Google Search. PLAs ( Shopping campaigns ) and the Knowledge Graph will however continue to be displayed on the right side. In addition, it is now possible that an additional fourth top position text ad can appear above …

New In Google AdWords: Calculate Your Own Metrics

Math - AdWords Custom Formulas

There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns. With the new custom formulas you can easily create your own metrics. You can find the custom …

Top 5 Trends in Search Engine Marketing for 2016

Top 5 Trends in Search Engine Marketing for 2016

In the field of search engine marketing, especially in Google AdWords, there are many new features you should integrate in your SEM strategy in 2016. We present you with the five most important search engine marketing trends for 2016. 1. Video Advertising YouTube is the second largest search engine in …

Google Analytics’ Smart Goals for AdWords: Better Than No Goals

Smart Goal

Every smart marketer knows that you cannot optimize what you cannot measure. We have showed you how to set up goals in Google Analytics to measure conversions on your website, so that you can optimize your marketing efforts. Google has now created Smart Goals for businesses that cannot measure conversions …

Google AdWords Tutorial: How to Use the Display Planner Tool

Google AdWords

Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group. We will show you how to determine targeting ideas and forecasts with the display planner tool. Identifying Targeting …

Flexible Bid Strategies in Google AdWords: New Reports

Flexible Bid Strategies in Google AdWords: New Reports

The Google AdWords interface is being updated and extended continuously. Google recently implemented three new reports for flexible bid strategies. With these reports you can understand how the bid strategies influence the campaign performance. We will show you the new features. If you do not have flexible bid strategies in …

5 Important New Google AdWords Shopping Ads Enhancements

Google Merchant Center Assortment

To gear up for Christmas shopping, Google has launched many new features for shopping campaigns in the past few months. We will show you the five most important developments for shopping ads in October and November 2015. 1. Shopping Assortment Report In the Google Merchant Center shopping assortment report you …

Promoting Mobile Apps with Google AdWords

Promoting Mobile Apps with Google AdWords

Do you have a mobile app? Then of course you want to increase the number of installations and user interactions. Revenue from mobile apps has risen by nearly 30% in 2015 worldwide compared to the previous year and it is forecast to increase, so it is well worth your time …

What Is Programmatic Advertising?

What Is Programmatic Advertising?

Programmatic advertising is the new buzzword in search engine marketing. Programmatic ads can also be applied to other online marketing channels like social media, display and video advertising. But what exactly is programmatic advertising? We will give you the answer to this question and outline the advantages of programmatic advertising. …

New Bid Simulator Tools and Bid Estimates in Google AdWords

New Bid Simulator Tools and Bid Estimates in Google AdWords

Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account. Bid Simulators Bid simulators provide …

How to Create Mobile Campaigns in Google AdWords

How to Create Mobile Campaigns in Google AdWords

80% of the Swiss internet users access the web via smartphone. This is an increase compared to 2014, when 75% were using their smartphone to surf on the internet. Thus it is getting increasingly important to optimize your AdWords campaigns for mobile devices. In the following we will show you …