Google Ads Smart Bidding: Using Machine Learning to Optimize

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing, is how to ensure you are optimizing your campaigns and seeing the best ROI (Return on Investment). An increasing number of tools and marketing platforms are making use of machine learning to try and simplify these optimization processes  – at …

6 SEO and SEA Quick Wins for the Holiday Season

6 Quick Wins für Ihr Weihnachtsgeschäft (Muizenberg, Südafrika)

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …

What You Should Know about the New Google AdWords Interface

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year. In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness. Why are …

Four Use Cases Showing the Successful Use of AdWords Scripts

Use Cases für AdWords Scripts

If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read …

Five Tips for Successful Remarketing in Google AdWords

Five Tips for Successful Remarketing in Google AdWords

In the previous blog posts about Remarketing, we talked about „What is Remarketing“ or “How to implement remarketing” successfully in Google AdWords. This blog post will take it a step forward and will provide five tips for successful remarketing in Google AdWords. To set up and run successful remarketing campaigns …

How to Optimize Your SEO efforts for RankBrain

How to Optimize Your SEO efforts for RankBrain

Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do? What is RankBrain? RankBrain is a machine-learning AI system which helps Google process search results. It was added to the Google algorithm Hummingbird in 2015. Back …

AdWords Expanded Text Ads Are Expanding Your Possibilities

Ein Meer von Möglichkeiten mit Erweiterte Textanzeigen

It is dubbed the greatest change to AdWords in the last 15 years and, unless you do not like change, it is probably already rocking your world. The Expanded Text Ads have been here for quite a while already and they are slowly gaining territory over the Standard Text Ads. …

New Ad Extension for Google AdWords: Price Extensions

Preiserweiterungen - offline schon immer da

It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price …

Performance Optimization for AdWords Shopping Campaigns

How to Use Google Ads in Healthcare Marketing

As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year’s Swiss Online Marketing Exhibition (SOM). In our presentation about Google Shopping, we showed how shopping campaigns with Google AdWords work. We also outlined the optimization possibilities in the Google Merchant …