Online Advertising for Pharmaceutical Marketing

Pharma Marketing Google Microsoft Facebook

Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …

Digital Brand-Safety – Not a Luxury for Luxury-Brands

Pranda handbag with cards and an Apple Laptop

Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …

Our Top 7 Hacks for Google Grants

Letters of Google Grants next to a keyboard and a smartphone

Google provides financial support to non-profit organizations (NPO) through the Grants program by Google Ads. The platform provides up to $10‘000 per month in advertising budget on Google Ads to any NPO that meets the eligibility requirements. However, this financial aid also comes with conditions. Often, these requirements reduce the …

Search Engine Marketing for Insurance Companies – an Introduction

Symbolic Picture: Search Engine Marketing for Insurances

Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …

Other Countries, Other Online Marketing Strategies

International erfolgreich mit der passenden Online-Marketing-Strategie

Online marketing strategy plays a decisive role in the expansion abroad. After all, different target markets require different online marketing measures. User behavior can vary greatly from country to country. Using the following four examples, we show you how to make your brand and products known outside your local region. …

Google Discovery Ads: First Test Results

Last year Google announced a new product: The so-called Discovery Ads, an entirely new ad format. As a Premium Partner of Google, Amazee Metrics is one of the lucky ones and was put on the whitelist. This gave us the opportunity to test the Discovery Ads for some of our …

What is Programmatic Advertising

What Is Programmatic Advertising?

Programmatic advertising is a constant buzzword in the world of search engine marketing. It is considered as one of the strongest drivers in the online advertising market. According to the Swiss “Programmatic Barometer (German)” survey, 43 percent of digital investments in German-speaking Switzerland and 30 percent in French-speaking Switzerland are …

How to setup Google Local Inventory Ads in 5 Steps

How to setup Google Local Inventory Ads in 5 Steps

Traditional brick and mortar retail has changed dramatically in the last decade, in fact, eight out of ten consumers are less likely to go to a store when the website does not provide online inventory.  So, what are you as a retailer supposed to do in a world where e …

How to Get Your Google Ads Account Ready for Christmas

Google Ads Fit fuer Weihnachten

After the recent warm temperatures it is difficult to get into the Christmas mood. It is however important to start early with the  preparations, to ensure that your Google Ads are ready for the Christmas season. There are two important dates in November, which are essential in the lead-up to …

SEA with Bing: Successful Because of Lower CPCs?

CPC Goolge and Bing

Bing is gaining increasing reach in Switzerland and is thus becoming increasingly interesting for advertisers. An industry-wide assumption is that Bing can offer cheaper CPCs than Google. We have checked for you whether this assumption does in fact correspond to reality. Google or Bing – The Analysis We have analyzed …

AdWords Promotion Extensions: Boost Your Campaigns

AdWords Angebotserweiterungen: Steigern Sie den Erfolg Ihrer Kampagnen

AdWords’ new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.