The new European Data Protection Regulation takes effect on 25 May 2018. It will bring fundamental changes in the handling of personal data and introduce a number of new challenges for digital marketing. Why GDPR? If you are not yet sure what GDPR is, or if it will affect you, …
Online Marketing
6 SEO and SEA Quick Wins for the Holiday Season
As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …
Data Privacy and Compliance in Digital Marketing: What You Should Know
The importance of the topics data privacy and compliance is currently increasing due to the EU’s new General Data Protection Regulation (GDPR) that will come into force on the 25th of May 2018. As a result, it is now more important than ever to ask yourself if your online marketing …
How to Verify Your Website in Google Search Console
If you want to gain more control of your website and how it appears in the Google Search results, you need the Google Search Console. Google Search Console is a free service offered by Google that allows you to monitor your site’s appearance on Google. It doesn’t matter whether you …
Four Use Cases Showing the Successful Use of AdWords Scripts
If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read …
Five SEO basics your WordPress Plugin doesn’t take care of
It is a great CMS, it is by far the most popular platform to build your website on and everyone has heard of it: WordPress. One of the benefits of WordPress is that there is always a plugin that can solve your problem, also for SEO. We have shown you what …
Quality Assurance for Your Ads in the Google Display Network and on YouTube
The Google Display Network (GDN) and YouTube received a lot of criticism in the past few weeks. This was after research was published by renowned newspapers like The Times that showed that ads from famous brands appeared next to extremist, populist and pornographic content. Since then Swiss television aired a …
Digital Survival Guide 2017
The KKL in Lucerne was a great location for the Marketing Tag 17. We saw interesting keynotes and master classes embedded in an exciting program during the whole day. We also had the chance to present a master class: In our Digital Survival Guide 2017 we showed the most important gadgets …
SEO Ranking Factors 2017
Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future. In this …
Online Marketing Mix for Your Business Model
How to create a successful online marketing mix for your business model – find here the presentation we held at the Search Engine Conference 2017 in Zurich. (In German.)
How to Use Google Trends for Keyword Research
If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google Ads keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords. It will give you data for not just …
Google Grants Application for AdWords: A Step-by-Step Tutorial for NGOs
If your nonprofit organization has not heard of Google for Nonprofits or Google Grants yet, it is missing out on a huge opportunity to reach out to the audience. Google would give you 10.000 US Dollar monthly AdWords budget, and we show you how to get your hands on that. …