AdWords Expanded Text Ads Are Expanding Your Possibilities

Ein Meer von Möglichkeiten mit Erweiterte Textanzeigen

It is dubbed the greatest change to AdWords in the last 15 years and, unless you do not like change, it is probably already rocking your world. The Expanded Text Ads have been here for quite a while already and they are slowly gaining territory over the Standard Text Ads. …

New Ad Extension for Google AdWords: Price Extensions

Preiserweiterungen - offline schon immer da

It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price …

How to Create a Successful Online Marketing Mix

Evelyn Thar at SOM16

Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback. Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach. Check out the slides below if you missed the presentation.  

Important Online Marketing Trends for 2016

Important Online Marketing Trends for 2016

Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016. 1. Content Marketing Content marketing has been one of the most important online trends for several years now. In 2016 high quality content is again a …

Successful Online Marketing with Marketing Automation

Marketing Automation

Marketing automation tools automate the process of targeting “the right person, at the right time, with the right message”. Simply put, these programs can observe customer behavior and take actions based on that behavior. Some examples of marketing automation include: You register on a website and then receive emails to …

The Most Important Online Marketing Channels and How to Measure Them

CPC Goolge and Bing

If you do online marketing, you have several different channels to choose from. We will give you an overview of the most important online marketing channels, how to use them and how to measure each of them with the relevant key performance indicators (KPIs). 1. Affiliate Marketing Affiliate marketing means that …

Online Marketing Tutorial for Local Businesses

Guy saying "welcome" in front of a store

For local businesses, the most important online marketing instruments are the same as those for companies targeting national or international markets. However, local businesses should take some particularities into account. In this tutorial we will show you the most effective measures for local companies to address potential clients by using specific …

Online Marketing Case Study: JEANS.CH

JEANS.CH home page of the website

JEANS.CH was launched in the beginning of 2014. Becoming the most visited jeans shopping portal in Switzerland was the ambitious goal. To achieve this, CEO Guido Weltert decided to work with Amazee Metrics for search engine marketing and search engine optimization. Search Engine Marketing As a new website, JEANS.CH had hardly any …

The 5 Best Year-end Articles from SEO, SEM and Digital Marketing Blogs

Die 5 besten Artikel zum Jahresende über SEO, SEM und Online Marketing

This time of year so many great blogs publish year-end “best of” articles to highlight the most important information they published in the past year.  We have collected the most impressive, most useful and most information-packed of these from the top SEO and digital marketing blogs. Here is our list …