Online Marketing Tutorial for Local Businesses

Guy saying "welcome" in front of a store

For local businesses, the most important online marketing instruments are the same as those for companies targeting national or international markets. However, local businesses should take some particularities into account. In this tutorial we will show you the most effective measures for local companies to address potential clients by using specific …

Online Marketing Case Study: JEANS.CH

JEANS.CH home page of the website

JEANS.CH was launched in the beginning of 2014. Becoming the most visited jeans shopping portal in Switzerland was the ambitious goal. To achieve this, CEO Guido Weltert decided to work with Amazee Metrics for search engine marketing and search engine optimization. Search Engine Marketing As a new website, JEANS.CH had hardly any …

The 5 Best Year-end Articles from SEO, SEM and Digital Marketing Blogs

Die 5 besten Artikel zum Jahresende über SEO, SEM und Online Marketing

This time of year so many great blogs publish year-end “best of” articles to highlight the most important information they published in the past year.  We have collected the most impressive, most useful and most information-packed of these from the top SEO and digital marketing blogs. Here is our list …

10 Online Marketing Trends For 2015

Online Marketing Trends 2015

As we are approaching the end of the year it is time to look into 2015. Like other online marketing experts we had a look into the online marketing trends for 2015. Our 10 online marketing trends for 2015 are:   1. Mobile It is high time to optimize your business …

New Google Function For SEO: Search Box Integration

SEO blog post

Google has announced an important SEO enhancement: The search box within search results has been improved. The search box is now more prominent as it is placed above the sitelinks. In addition, it supports the autocomplete functionality and forwards users directly to the website’s internal search pages. With the search …

Video SEO: How to Get Your Videos Found on YouTube

SEO blog post

YouTube is the second largest search engine in the world after Google. Therefore it is an ideal channel to share video content. But how do you make sure that the users find your video? Similar to SEO for search engines, the YouTube search is based on an algorithm and therefore …

Facebook Algorithm Update: Combating Click-Baiting

SEO blog post

Facebook has officially announced two algorithm updates for its news feed: Reducing click-baiting posts and increasing the visibility of link-shares. The aim of this update is to reduce spam posts that tend to generate a lot of clicks without offering any benefit for the users. 1. Click-baiting posts Click-baiting is when …

HTTPS is an SEO Ranking Factor

SEO blog post

Google hardly provides any information about the SEO ranking factors. However, last week Google officially announced that they are starting to use HTTPS as a ranking signal. As a result, using HTTPS does have an impact on the ranking positions in the search engine results pages. According to Google this …

How to Use Structured Data for SEO

SEO blog post

Structured data is an important element of successful search engine optimization. What is structured data? Structured data (microdata or schema.org) adds additional information (markups) to your website. Search engines can understand these markups and possibly show them as rich snippets in the search engine results pages (SERPs), for example with …