The Most Important SEO Features for Hotel Marketing

SEO for Hotel Marketing (symbolic picture with five star rating)

90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …

Search Engine Marketing for Insurance Companies – an Introduction

Symbolic Picture: Search Engine Marketing for Insurances

Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …

Social Media Marketing Beyond Facebook & Co.

Symbolic Image Social Media Marketing beyond Facebook & Co.

When we talk about social media marketing, we usually think of the major networks like Facebook, Instagram, Twitter or LinkedIn. These are certainly relevant to achieve a wide reach. However, there are many other platforms that companies can use depending on the target group and the content available. At the …

GDPR Update: Browser Cookie Blocking – The Current Situation

GDPR Browser Cookie Blocking

Over the last few years, we have seen an increased focus on user privacy online with reports of the US Presidential and UK Brexit votes being heavily influenced – both legally and illegally – by user targeting on Facebook. The 2018 rollout of the EU’s GDPR laws and people’s general …

Other Countries, Other Online Marketing Strategies

International erfolgreich mit der passenden Online-Marketing-Strategie

Online marketing strategy plays a decisive role in the expansion abroad. After all, different target markets require different online marketing measures. User behavior can vary greatly from country to country. Using the following four examples, we show you how to make your brand and products known outside your local region. …

“Ok Google, How Do I Optimize for Voice Search?”

Suchbefehle über den Sprachassistenten werden als Voice Search bezeichnet.

According to a study from 2019 (in German), 40 percent of those surveyed have already used voice search in the previous year. Another study predicts that by 2020, more than half of all mobile search queries will already be attributable to voice searches. And: the trend is rising. Reason enough …

RPA Robots, the Most Efficient Employees for Marketing Dashboards

RPA Roboter für Marketing Dashboards

Marketing dashboards are an indispensable tool for monitoring and controlling marketing activities. Instead of separate reports for each marketing channel like Organic Search, Google Ads, and Facebook Ads, the dashboard shows the most important KPIs at a glance. If you would like more information, you can see our blog post …

12 Tips on How to Increase Your Site’s Trustworthiness

12 measures that you can take to increase the trustworthiness of your websites

The importance of the trustworthiness of websites is not a new issue. In the light of recent developments in the field of search, it takes on a new meaning. Both the Google Core Update in September 2019 and the subsequent Google BERT Update have shown that the trustworthiness of websites …

What is Programmatic Advertising

What Is Programmatic Advertising?

Programmatic advertising is a constant buzzword in the world of search engine marketing. It is considered as one of the strongest drivers in the online advertising market. According to the Swiss “Programmatic Barometer (German)” survey, 43 percent of digital investments in German-speaking Switzerland and 30 percent in French-speaking Switzerland are …

The Five Greatest Benefits of Custom Reporting

Customized dashboard building tool that includes various data sources

Do you struggle every month with manually updating reports? Is management asking for numbers that you cannot pull out of your data tools? If you dream about combining different data sources, to connect the dots and get deeper insights, this blog post is for you. Standard reporting can be tedious …

How to Use Google Trends for SEO and Content Marketing

SEO blog post

Google Trends is a free and often underestimated tool for search engine optimization. It offers a variety of useful possibilities for SEO measures as well as for content marketing. Read how Google Trends works and what you should certainly use it for. Understand the Data First of all: Google Trends …

Ten Teaser Tips for Your Content Marketing

The content waiter only serves the best teasers.

Yay, a user clicked on your teaser and landed on your website – whether the visitor came to you from a search engine or social media does not matter at first. Ideally, they will stay on the site for a long time, view several pages, download PDFs, sign up for …