Google Ads Tutorial: How to Create Labels in Google Ads Editor

Google Ads Editor Overview

The Google Ads Editor has a convenient and helpful function: The ability to create and set labels. It is much easier to structure and organize campaigns, ad groups, ads, and keywords into categories with labels. In to following, we explain how to create labels and how you can use them. …

Tips for Your Influencer Marketing Strategy

Influencer Marketing

Influencer marketing has become a bit of a hype. Almost every online marketing professional is talking about it – and not without reason. An influencer’s audience trusts the influencer. Additionally, an influencer probably can achieve better engagement rates than plain old corporate communications ever could. And it’s not always just …

iOS 14 Privacy Update – Just Data Loss and Tracking Issues?

iPhone with new Privacy Reminder pop-up open

Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …

Digital Marketing Trends 2021 – What to expect

The new year is not even a month old and there is already a lot of discussion about what trends await us in the digital marketing world in 2021. Digital marketing is constantly changing and that’s why we keep you up to date on all the latest news.   You …

Search Engine Optimization for Locations and Regions in 2021

local seo

A good reputation is certainly a good start, but nowadays, if you want your local business to be found by potential customers from the region, you should also position yourself accordingly on the Internet. Be it with the help of your own website, via social media, or map services, we …

Universal App Campaigns (UAC) with Google Ads

Universal App Campaigns with Google Ads

Universal App Campaigns (UAC) in Google Ads are perfect for generating new users and moving them to interactions. Benefit from this by making your mobile app better known with campaigns in Google Ads and encouraging installations and interactions. To keep an eye on performance, you should use conversion tracking for …

LinkedIn Ads: More Interaction Thanks to Conversation Ads

LinkedIn zum Werben nutzen

“Greetings %FIRSTNAME%! My name is Anne. I am a Digital Marketing Consultant at Amazee Metrics and assist companies in successfully advertising on LinkedIn. We are also happy to support %COMPANYNAME% in reaching the appropriate target group. Particularly with Conversation Ads we have had positive experiences in the last few months. …

Google Trends – 4 Tips for Keyword Research

Trend Analysis

Are you looking for new ideas for your digital marketing strategy or your content marketing? Google Trends is ideal for this because the free tool not only helps you to search for keywords but also points out new trends. Google Trends Offers the Following Uses for Your Keyword Research: Keyword …

Online Advertising for Pharmaceutical Marketing

Pharma Marketing Google Microsoft Facebook

Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …

Digital Brand-Safety – Not a Luxury for Luxury-Brands

Pranda handbag with cards and an Apple Laptop

Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …

The Most Important SEO Features for Hotel Marketing

SEO for Hotel Marketing (symbolic picture with five star rating)

90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …

Search Engine Marketing for Insurance Companies – an Introduction

Symbolic Picture: Search Engine Marketing for Insurances

Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …