Digital Brand-Safety – Not a Luxury for Luxury-Brands

Pranda handbag with cards and an Apple Laptop

Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …

The Most Important SEO Features for Hotel Marketing

SEO for Hotel Marketing (symbolic picture with five star rating)

90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …

How to Gain New Customers with Google My Business Posts

Post it notes

  Google My Business has become a crucial component for many companies when it comes to attracting new customers. Last year the service was extended by a useful function called “Google Posts”. This feature can be used to draw attention to offers, new products and events related to your company. …

6 Trends that Skyrocket Your SEO in 2018

Schiessen Sie Ihre SEO-Sichtbarkeit in die Höhe

We have landed in the year 2018. This is the year in which 2040 is closer than 1995. Let that sink in. This is also the year in which Elon Musk already sent his old car to Mars. At this very moment in orbit, there is a mannequin named Starman …

6 SEO and SEA Quick Wins for the Holiday Season

6 Quick Wins für Ihr Weihnachtsgeschäft (Muizenberg, Südafrika)

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …

5 Tips for Improving Your Google My Business Profile

Google My Business Start Page

The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …

Google My Business Tutorial: Managing Multiple Business Locations

World map with location pins

For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a business account and use the bulk location management functionality. …