AdWords Promotion Extensions: Boost Your Campaigns

AdWords Angebotserweiterungen: Steigern Sie den Erfolg Ihrer Kampagnen

AdWords’ new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.

Google Ads Smart Bidding: Using Machine Learning to Optimize

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing, is how to ensure you are optimizing your campaigns and seeing the best ROI (Return on Investment). An increasing number of tools and marketing platforms are making use of machine learning to try and simplify these optimization processes  – at …

What You Should Know about the New Google AdWords Interface

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year. In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness. Why are …

Five Tips for Successful Remarketing in Google AdWords

Five Tips for Successful Remarketing in Google AdWords

In the previous blog posts about Remarketing, we talked about „What is Remarketing“ or “How to implement remarketing” successfully in Google AdWords. This blog post will take it a step forward and will provide five tips for successful remarketing in Google AdWords. To set up and run successful remarketing campaigns …

Performance Optimization for AdWords Shopping Campaigns

How to Use Google Ads in Healthcare Marketing

As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year’s Swiss Online Marketing Exhibition (SOM). In our presentation about Google Shopping, we showed how shopping campaigns with Google AdWords work. We also outlined the optimization possibilities in the Google Merchant …

Creating Powerful Remarketing Lists with Google Analytics

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing. In the second part I outlined the remarketing possibilities with Google …

Google AdWords Tutorial: How to Use the Display Planner Tool

Google AdWords

Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group. We will show you how to determine targeting ideas and forecasts with the display planner tool. Identifying Targeting …

New Google AdWords Tool: Report Editor

New Google AdWords Tool: Report Editor

The Google AdWords report editor will be introduced in the next months, as Google recently announced. The report editor is a new AdWords tool that displays tables and charts visually. At the moment this function, announced a year ago, is activated only for a few accounts. The report editor is …

How to Use the Auction Insights Report in Google AdWords

How to Use the Auction Insights Report in Google AdWords

Use the auction insights in Google AdWords to compare your competitors‘ and your own campaign, ad group and keyword performance. In this article we show you where to find the information and how to use it to optimize your campaigns. You find the auction insights in Google AdWords on campaign, …

Remarketing with Google AdWords – Part 1

Remarketing with Google AdWords

The first part of our remarketing tutorial describes the functionality of remarketing and the first steps you should take to get started. In the second part you will learn to create remarketing campaigns. Everyone experienced this: You visit a website “x” and search for swimming trunks. Then you continue your …

Google AdWords Keyword Planner Now Provides Benchmark Data

Dictionary entry for "Internet". The AdWords keyword planner tool now provides benchmark data.

Keywords are the foundation of Google AdWords campaigns. The AdWords keyword planner is a very useful tool for evaluating keyword potential and identifying additional keyword ideas. Google is currently launching an update to make the tool even more helpful: The keyword planner now provides benchmark data. Soon you will retrieve the following …