Google AdWords Tutorial: How to Use the Display Planner Tool

Google AdWords

Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group. We will show you how to determine targeting ideas and forecasts with the display planner tool. Identifying Targeting …

New Google AdWords Tool: Report Editor

New Google AdWords Tool: Report Editor

The Google AdWords report editor will be introduced in the next months, as Google recently announced. The report editor is a new AdWords tool that displays tables and charts visually. At the moment this function, announced a year ago, is activated only for a few accounts. The report editor is …

How to Use the Auction Insights Report in Google AdWords

How to Use the Auction Insights Report in Google AdWords

Use the auction insights in Google AdWords to compare your competitors‘ and your own campaign, ad group and keyword performance. In this article we show you where to find the information and how to use it to optimize your campaigns. You find the auction insights in Google AdWords on campaign, …

Remarketing with Google AdWords – Part 1

Remarketing with Google AdWords

The first part of our remarketing tutorial describes the functionality of remarketing and the first steps you should take to get started. In the second part you will learn to create remarketing campaigns. Everyone experienced this: You visit a website “x” and search for swimming trunks. Then you continue your …

Google AdWords Keyword Planner Now Provides Benchmark Data

Dictionary entry for "Internet". The AdWords keyword planner tool now provides benchmark data.

Keywords are the foundation of Google AdWords campaigns. The AdWords keyword planner is a very useful tool for evaluating keyword potential and identifying additional keyword ideas. Google is currently launching an update to make the tool even more helpful: The keyword planner now provides benchmark data. Soon you will retrieve the following …

Google AdWords Update: New Tracking URLs

Google - Upgraded AdWords Tracking URLs

In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …

AdWords Ad Customizers: Real-Time Updates for Your Ads

AdWords Ad Customizers: Update promotions in real-time

Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights). Examples of …

New Opportunities for Your AdWords Shopping Campaigns

Christmas Shopping

The Christmas season is an important period for e-commerce businesses. Google AdWords shopping campaigns are an effective way to market products in Google search.  Google recently launched several improvements for AdWords Shopping campaigns. Improved presentation of shopping results on mobile devices According to Google shopping searches on smartphones have increased by …

AdWords Callout Extension – Be Different from Your Competitors!

SEM and AdWords

Recently AdWords rolled out the callout extension, as an addition to classical extensions like location extension, which allows including more text in ads. Callout extensions do not contain links but can be used to communicate extra information concerning special services or special offers before potential customers click on the ad …