How to Reactivate a Suspended Google Ad Grants Account

If you are one of the 35,000+ nonprofit organizations benefiting from Google’s Ad Grant donation program and your Google Ads account has been suspended, you will want to resolve this as soon as possible. (If you are not familiar with the Google Ad Grants program, read our introduction about it …

How to Use Google AdWords IF Functions

So verwenden Sie IF-Funktionen in Google AdWords

Google has announced rolling out the AdWords IF function over a year ago, and yet we often come across AdWords users who have never used it in their campaigns or are even unaware of this function. In this blog post we will cover all you need to know about IF …

Google AdWords Smart Bidding: Using Machine Learning to Optimize

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing, is how to ensure you are optimizing your campaigns and seeing the best ROI (Return on Investment). An increasing number of tools and marketing platforms are making use of machine learning to try and simplify these optimization processes  – at …

What You Should Know about the New Google AdWords Interface

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year. In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness. Why are …

Five Tips for Successful Remarketing in Google AdWords

Five Tips for Successful Remarketing in Google AdWords

In the previous blog posts about Remarketing, we talked about „What is Remarketing“ or “How to implement remarketing” successfully in Google AdWords. This blog post will take it a step forward and will provide five tips for successful remarketing in Google AdWords. To set up and run successful remarketing campaigns …

Google AdWords Tutorial: How to Use the Display Planner Tool

Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group. We will show you how to determine targeting ideas and forecasts with the display planner tool. Identifying Targeting …