Single Keyword Campaigns for E-Commerce

On the quest for continuous optimizations, we embarked on a new adventure called single-keyword-campaigns (SKC).  We wanted to test a new campaign structure and decided to adopt the single key ad groups (SKAG) approach and use it on a campaign level.  If SKAGs are used to gain more control and achieve …

Our Top 7 Hacks for Google Grants

Letters of Google Grants next to a keyboard and a smartphone

Google provides financial support to non-profit organizations (NPO) through the Grants program by Google Ads. The platform provides up to $10‘000 per month in advertising budget on Google Ads to any NPO that meets the eligibility requirements. However, this financial aid also comes with conditions. Often, these requirements reduce the …

Search Engine Marketing for Insurance Companies – an Introduction

Symbolic Picture: Search Engine Marketing for Insurances

Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …

Google Ads vs. Amazon Advertising: What is best for your e-commerce?

Ein Boxer ist auf dem Weg in den Ring. Neben ihm befinden sich die Logos von Amazon und Google.

Welcome to the duel of the giants: Introducing first, the reigning, defending champion, the most visited site in the world, the heavyweight among search engines, the Goliath of Internet traffic: Gooo-gle! But now the challenger steps into the ring: The titan of online mail order, risen from the books, the …

Google Discovery Ads: First Test Results

Last year Google announced a new product: The so-called Discovery Ads, an entirely new ad format. As a Premium Partner of Google, Amazee Metrics is one of the lucky ones and was put on the whitelist. This gave us the opportunity to test the Discovery Ads for some of our …

How to setup Google Local Inventory Ads in 5 Steps

How to setup Google Local Inventory Ads in 5 Steps

Traditional brick and mortar retail has changed dramatically in the last decade, in fact, eight out of ten consumers are less likely to go to a store when the website does not provide online inventory.  So, what are you as a retailer supposed to do in a world where e …

How to Use Google Ads in Healthcare Marketing

The Swiss law strongly regulates the advertising of pharmaceutical products and healthcare marketing in general. The Therapeutic Products Act (TPA) as well as the “Advertising regulation for the healthcare sector” (Arzneimittel-Werbeverordnung, AWV) form the legal basis for those regulations. If you want to advertise for a pharmaceutical product by placing …

How to Reactivate a Suspended Google Ad Grants Account

how to reinstate your google ad grant account

If you are one of the 35,000+ nonprofit organizations benefiting from Google’s Ad Grant donation program and your Google Ads account has been suspended, you will want to resolve this as soon as possible. (If you are not familiar with the Google Ad Grants program, read our introduction about it …

How to Use Google AdWords IF Functions

So verwenden Sie IF-Funktionen in Google AdWords

Google has announced rolling out the AdWords IF function over a year ago, and yet we often come across AdWords users who have never used it in their campaigns or are even unaware of this function. In this blog post we will cover all you need to know about IF …

AdWords Promotion Extensions: Boost Your Campaigns

AdWords Angebotserweiterungen: Steigern Sie den Erfolg Ihrer Kampagnen

AdWords’ new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.

Google Ads Smart Bidding: Using Machine Learning to Optimize

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing, is how to ensure you are optimizing your campaigns and seeing the best ROI (Return on Investment). An increasing number of tools and marketing platforms are making use of machine learning to try and simplify these optimization processes  – at …