Mobile Analytics at the Analytics Roundtable

Mobile Analytics at the Analytics Roundtable

Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices.  In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics.  Focusing on using Google Analytics for Android apps, …

SEO Performance Measurement

SEO Performance Measurement

Last Friday it was time for the yearly Suchmaschinenkonferenz in Zurich. I had the opportunity to talk about SEO Performance Measurement in my presentation. I presented relevant SEO metrics, necessary tools and a suggestion of an SEO report containing the most important and well understandable KPIs. Read the presentation here if …