Setting Up Enhanced Ecommerce: A Step-by-Step Guide

Enhanced Ecommerce

In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps. Step 1: Enable Enhanced Ecommerce Features First, you need to enable Enhanced Ecommerce …

Enhanced Ecommerce in Google Analytics: An Introduction

Enhanced Ecommerce Kaufverhaltensanalyse

In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics. Enhanced Ecommerce is part of Universal Analytics Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics.  It is an improved version of the ecommerce tracking available …

Insights to Your Online Store with Dashboards

Insights to Your Online Store with Dashboards

To make considered decisions it is crucial to have a good set of data. In E-commerce there is a wide range of information, so it is important to filter the important data and read it correctly. We show you how you keep an overview of your E-commerce website in Google …