7 Tips for a Strong Christmas Strategy

Store with credit card, gift boxes, buyers vector illustration

Shortly before Christmas, Google Ads introduced two new target group search features: “User-defined target group with common interests” and “seasonal event segments” for the markets’ target groups. These, and other valuable tips, will help you build a high-turnover Christmas strategy for search advertising. Tip 1: Target Group with Common Interests …

Five Tips on How to Increase Your Conversion Rate with Customer Reviews

Customer reviews on the Internet strongly influence users’ decisions. Positive and authentic evaluations provide other customers with important purchasing arguments and can increase sales by an average of 30 percent. In this blog post, we will tell you how to get more positive reviews to improve your conversion rate. Here …

How to setup Google Local Inventory Ads in 5 Steps

How to setup Google Local Inventory Ads in 5 Steps

Traditional brick and mortar retail has changed dramatically in the last decade, in fact, eight out of ten consumers are less likely to go to a store when the website does not provide online inventory.  So, what are you as a retailer supposed to do in a world where e …

Why Amazon is Now a Good Option for Your Online Advertising

Amazon Markhalle

Amazon is the world’s largest online retailer in terms of annual sales and market share. With 55% of all Internet users [1] in the USA starting their online product search at Amazon, it is often the first point of contact in the online purchase process. Additionally, products are searched for four …

76% Ignore Cookie Banners – The User Behavior After 30 Days of GDPR

76% der Nutzer ignorieren die Cookie-Banner! | Amazee Metrics

The new European General Data Protection Regulation (GDPR) came into force on 25 May 2018. The fear of heavy fines and warnings has resulted in a renewed focus on cookie banners. Before the new data protection regulation came into force, there was speculation about the effects of cookie banners on …

Top 10 SEO Ranking Factors for Ecommerce Websites in 2017

Ecommerce Ranking Factors

It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with …

SEO for Ecommerce Websites

Credit cards - Ecommerce

Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites. In this article you will learn what you should pay attention to when optimizing your online shop for search engines. Content …

Setting Up Enhanced Ecommerce: A Step-by-Step Guide

Enhanced Ecommerce

In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps. Step 1: Enable Enhanced Ecommerce Features First, you need to enable Enhanced Ecommerce …

Enhanced Ecommerce in Google Analytics: An Introduction

Enhanced Ecommerce Kaufverhaltensanalyse

In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics. Enhanced Ecommerce is part of Universal Analytics Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics.  It is an improved version of the ecommerce tracking available …

Insights to Your Online Store with Dashboards

Insights to Your Online Store with Dashboards

To make considered decisions it is crucial to have a good set of data. In E-commerce there is a wide range of information, so it is important to filter the important data and read it correctly. We show you how you keep an overview of your E-commerce website in Google …