Single Keyword Campaigns for E-Commerce

On the quest for continuous optimizations, we embarked on a new adventure called single-keyword-campaigns (SKC).  We wanted to test a new campaign structure and decided to adopt the single key ad groups (SKAG) approach and use it on a campaign level.  If SKAGs are used to gain more control and achieve …

SEO for E-Commerce: The Most Important Rich Snippets

Grafik zu Onlineshopping zeigt Angebote und Warenkorb.

Stand out in search results: Rich Snippets contain special elements such as rating stars, pricing information or product images. This additional information can help you differentiate your site’s search results from those of your competitors. As a result, this means better click rates and those lead to more visitors. Especially …

Google Ads vs. Amazon Advertising: What is best for your e-commerce?

Ein Boxer ist auf dem Weg in den Ring. Neben ihm befinden sich die Logos von Amazon und Google.

Welcome to the duel of the giants: Introducing first, the reigning, defending champion, the most visited site in the world, the heavyweight among search engines, the Goliath of Internet traffic: Gooo-gle! But now the challenger steps into the ring: The titan of online mail order, risen from the books, the …

7 Tips for a Strong Christmas Strategy

Store with credit card, gift boxes, buyers vector illustration

Shortly before Christmas, Google Ads introduced two new target group search features: “User-defined target group with common interests” and “seasonal event segments” for the markets’ target groups. These, and other valuable tips, will help you build a high-turnover Christmas strategy for search advertising. Tip 1: Target Group with Common Interests …

Five Tips on How to Increase Your Conversion Rate with Customer Reviews

Customer reviews on the Internet strongly influence users’ decisions. Positive and authentic evaluations provide other customers with important purchasing arguments and can increase sales by an average of 30 percent. In this blog post, we will tell you how to get more positive reviews to improve your conversion rate. Here …

How to setup Google Local Inventory Ads in 5 Steps

How to setup Google Local Inventory Ads in 5 Steps

Traditional brick and mortar retail has changed dramatically in the last decade, in fact, eight out of ten consumers are less likely to go to a store when the website does not provide online inventory.  So, what are you as a retailer supposed to do in a world where e …

Why Amazon is Now a Good Option for Your Online Advertising

Amazon Markhalle

Amazon is the world’s largest online retailer in terms of annual sales and market share. With 55% of all Internet users [1] in the USA starting their online product search at Amazon, it is often the first point of contact in the online purchase process. Additionally, products are searched for four …

Top 10 SEO Ranking Factors for Ecommerce Websites in 2017

Ecommerce Ranking Factors

It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with …

SEO for Ecommerce Websites

Credit cards - Ecommerce

Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites. In this article you will learn what you should pay attention to when optimizing your online shop for search engines. Content …

Setting Up Enhanced Ecommerce: A Step-by-Step Guide

Enhanced Ecommerce

In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps. Step 1: Enable Enhanced Ecommerce Features First, you need to enable Enhanced Ecommerce …