Search Engine Marketing for Menu Casa

Evelyn Thar

For Menu Casa, the meal service with high-quality menus, we were able to increase organic search engine traffic by over 150% within six months and generated more than 200’000 impressions with Google Ads in the first month.

Challenge
Since 2018 Menu Casa has been offering a meal service with high-quality menus for people who cannot or do not want to cook. For this young service, the main goal was to achieve high online visibility with the new website.
Solution
With an SEO check of the website we made sure that its technical structure meets the requirements of the search engines. Our keyword analysis and the keyword workshop based on it laid the foundation for the content strategy. For the launch of the website, we used Google Ads campaigns to ensure that Menu Casa appeared in Google search results right from the start. In addition, we promoted brand awareness with display campaigns.
Results
In the first month we had already generated more than 200'000 impressions with Google Ads (Search and Display) and, as a result, the first website visits and menu orders. Thanks to the SEO optimizations, we were able to increase organic search engine traffic by over 150% within half a year. Within five months, menu orders through the site increased thirtyfold.