Search Engine Marketing for Schweizer Berghilfe

Amazee Metrics Team

In the first year of our collaboration we saw a 172% increase in website traffic via Google Search Ads, while the total number of website visits increased by 52%.

Challenge
Schweizer Berghilfe is an organization financed exclusively by donations with the aim of improving living conditions in the Swiss mountain region. As the Swiss donation market is highly competitive, non-profit organizations are heavily dependent on an efficient use of their marketing budget.
Solution
We took over the management of Schweizer Berghilfe’s Google Ad Grants Account and continuously optimized it to improve performance and to ensure that the Google Ad Grants status is maintained. In order to increase reach, we also set up Display Campaigns. Search engine optimization was another component of our recommended online marketing strategy. The SEO measures included technical checks and implementations, backlink analyses and content strategy.
Results
In the first year of our collaboration we saw a 172% increase in website traffic via Google Search Ads, while the total number of website visits increased by 52%. In addition, the organic ranking positions for important search terms such as "inheritance", "emergency aid" or "voluntary tourism" improved significantly.