Search Engine Marketing for Intergeneration

Amazee Metrics Team

Our targeted SEA and SEO measures led to an increase in website visits of 150% within the first year. Visits via Paid Search increased by 285%, while organic search traffic rose by 44%.

Challenge
Intergeneration is a platform for generational projects with the aim of promoting generational relations in Switzerland. The platform's goal is to improve awareness for their projects and increase website visits. Due to a specific target group and location-based projects, the targeting possibilities are limited.
Solution
In order to reach a younger target group and constantly communicate new projects, we decided to use Google Ads as our marketing channel. As a certified and experienced Google partner, we supported Intergeneration with the introduction and expansion of the Google Ad Grants account. This led to significant savings in the media budget. In addition, we launched Google Display campaigns. To increase organic search engine visibility, we conducted SEO audits and supported Intergeneration in implementing the technical SEO measures.
Results
Our targeted SEA and SEO measures led to an increase in website visits of 150% within the first year. Visits via Paid Search increased by 285%, while organic search traffic increased by 44%. Thanks to a comprehensive implementation of the Google Ads campaigns, we were also able to generate 78% more registrations on the platform.