Online Marketing for the Hear the World Foundation

Amazee Metrics Team

With a well-coordinated online marketing mix, we increased website visits by over 55% within one year. Donations via the website increased almost fivefold and newsletter subscriptions by 355%.

Challenge
Giving children with hearing loss worldwide a chance to hear is the goal of the Hear the World Foundation. To achieve this, the organization wanted to increase its brand awareness and to raise awareness of hearing loss.
Solution
For the Hear the World Foundation, we created an online marketing mix of Google Ads search and display campaigns, YouTube advertising, Facebook Ads and Search Engine Optimization (SEO). To benefit from the free Google Ad Grants budget for non-profit organizations, we carried out the Google Ad Grants application process and used this budget for the Google Search Campaigns. In addition, we created campaigns in the Google Display Network, on YouTube and on Facebook to increase visibility. At the same time, we conducted SEO audits and optimized the website. Based on continuous optimizations and regular status calls, we ensure a positive campaign performance and keep the Google Ad Grants status active.
Results
With a well-coordinated online marketing mix, we increased website visits by over 55% within one year. Donations via the website increased almost fivefold and newsletter subscriptions by 355%. In addition, Hear the World’s Facebook page saw around 5,000 new followers within the year.