Inbound Marketing for PIDAS

With our targeted and comprehensive online marketing strategy, we were able to increase the number of website visitors by more than 25% in one year.

Challenge
PIDAS specializes in consulting, software and IT services in the field of customer care. The company decided to improve its visibility on Google in order to strengthen its position in this competitive market.
Thanks to the target-oriented approach of Amazee Metrics, we were able to significantly increase our online visibility and win new leads and customers.
Melanie Müller
Digital Marketing & Communications PIDAS AG
Solution
Based on initial SEO analyzes, the website was optimized both technically and in terms of content. We created SEO-optimized texts for the relevant keywords for the PIDAS website. Due to strong competition, we also launched SEA and social media campaigns in the DACH market (Germany, Austria and Switzerland). Furthermore, PIDAS introduced a marketing automation software (HubSpot), which allows the creation of new landing pages quickly and flexibly, to manage customer data centrally and to create targeted marketing campaigns.
Results
With our targeted and comprehensive online marketing strategy, we were able to increase the number of website visitors by more than 25% last year. PIDAS is now found on the first page of Google for highly competitive keywords such as "customer care consulting" and "customer service software". Thanks to our targeted marketing of the tailor-made HubSpot landing pages, we were able to increase conversions by a factor of four.