For the online shop of the chip manufacturer u-blox we set up enhanced e-commerce tracking and made it possible to analyze every step of the client journey.
With the launch of their new online shop, chip manufacturer u-blox required extensive tracking on their website. Prior to our engagement only basic web tracking had been implemented. This provided no insights into the customer journey nor the e-commerce process.
We implemented an enhanced e-commerce tracking system to record the user's journey through all the steps. Additionally we created a set of dashboards to visualize the collected data.
The dashboards and enhanced e-commerce tracking delivers highly valuable data for product analysis and product performance. The data is used for strategic and tactical product decisions and the overall measurement of the e-commerce system's performance.