With a new tracking setup the full user journey is tracked and provides a valuable basis for performance analyses and marketing decisions for the new Swiss online property co-ownership platform.
For Crowdhouse, the new online platform to co-own Swiss property, a solid website tracking solution is essential. When we joined the project, e-commerce tracking was implemented, but not delivering the relevant results.
After consulting with the client we implemented a comprehensive tracking system that greatly improved the client’s insights.
The client now has a smooth website tracking system that is integrated into their internal ERP/CRM systems. The new tracking setup allows the client to analyze the full user journey and provides a valuable basis for weekly performance analyses and marketing decisions.