Blog

SEO

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19. August 2014

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In the past years the number of users accessing the web on mobile devices has increased significantly, both globally and in Switzerland. As a result a website should be rendered in a user friendly design not only on desktop computers but also on mobile devices.

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Amazee Metrics SEM

If you have an AdWords account you probably realized already the notification: the campaign type  “Search and Display Networks” will be eliminated and replaced by  “Search Network with Display Select”. 

Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who wish to upgrade immediately can benefit instantly from the advantages. 

Web Analytics

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13. August 2014

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Beside the "real" visitors coming to your website also automated bots and spiders hit your site. These bots can come from search engines indexing your website or are other automated services checking if new content was added to your site for example. The problem is that these bots can increase the visit number on your website. You actually do not know how many of your visitors are "real" visitors.

SEO

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12. August 2014

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Google hardly provides any information about the SEO ranking factors. However, last week Google officially announced that they are starting to use HTTPS as a ranking signal. As a result, using HTTPS does have an impact on the ranking positions in the search engine results pages.

Easily Understandable and Accessible Web Reports

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07. August 2014

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We are happy to present our new Web Reporting Tool. It was our goal to provide our customers with an easy tool that allows you to access your weekly and monthly web reports from any place, at any time and to provide a well designed report which is easy to understand.

The web reports are accessible through a web login and visualized with charts. After entering the correct login details, an overview of the available data is presented.

SEO

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23. July 2014

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The results of search engine optimization (SEO) are usually visible only after several months
So it is great when we can present our clients with positive results after a few short months. 

SEO

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10. July 2014

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The main goal of Search Engine Optimization (SEO) is getting your website to rank in the top few search engine results. However, the algorithm and the ranking factors that decide the order of those results is kept secret by search engines like Google, Bing, etc. That is why Searchmetrics came up with a statistical procedure to derive the ranking factors: they analyzed 15,000 search queries that included over 350’000 URLs.

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Daniela Colmegna SEM and Adwords Consultant

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09. July 2014

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Times are changing and we proudly present another new face in our team: Daniela joined us on July 1st and increases our team's head count to five! Daniela will take over our SEM tasks and will be responsible for our AdWords customers.

Her backpack is filled accordingly: besides her recent focus on search engine marketing she worked in several positions in online communication and marketing. Daniela spends her spare time with her family or runs through the forest.

SEO

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02. July 2014

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UPDATE (5.2.2015): For the latest SEO tips check our SEO Guide 2015.

 

Different SEO elements need to be combined in order to achieve high ranking positions in the Search Engine Results Pages (SERPs). Our infographic shows the 6 steps that should be part of a successful search engine optimization. 

Richard Eglogg - Amazee Metrics

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26. June 2014

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Amazee Metrics is growing again - on the 1st of June Richard joined us as Junior SEO/Analytics Consultant. Yes, that's right, the glorious times working in a women-only team are over. Which is sad thinking about our male dominated industry. On the other hand we are looking forward to add a new perspective to our team.

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