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Verifiy your Property in the Google Search Console by Amazee Metrics

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05. September 2017

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If you want to gain more control of your website and how it appears in the Google Search results, you need the Google Search Console. Google Search Console is a free service offered by Google that allows you to monitor your site's appearance on Google.

Hot to test your analytics setup

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31. August 2017

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Whether you are creating a new analytics implementation or trying to solve a problem with an existing one; testing and debugging is a vital part of the digital analytics process. It can be difficult at times to do this testing using just your analytics tool. Normal traffic to your site can drown out your test data or you may have to wait for the data to become available in your tool.

Facebook Advertising

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30. August 2017

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If you are considering Facebook advertising but are not sure if and how Facebook ads work and how effective they are, this blog post will answer these questions.

AdWords Script Use Cases

If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read further to find out how AdWords Scripts can help you. This post not only introduces you to AdWords Scripts, but also highlights four use cases for AdWords scripts.

Finance Industry

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18. July 2017

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Searchmetrics has recently released a study of the main SEO ranking factors in the financial sector. The study compares the Google ranking factors of websites of the financial industry with all other industries. The study is based on industry-specific keywords as well as generic keywords, which are used across all industries.

Ecommerce SEO Factors

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28. June 2017

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It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with other consumers and compare prices online.

It is a great CMS, it is by far the most popular platform to build your website on and everyone has heard of it: WordPress. One of the benefits of WordPress is that there is always a plugin that can solve your problem, also for SEO. We have shown you what the most popular plugin, Yoast, can do for you.

weather data in google analytics

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22. June 2017

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It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what effect does the weather have on your customers? Or the exchange rate? Or the result of last night’s football match?

Are you Ready for the EU’s New Data Protection Regulations?

What Are the New Data Protection Regulations?

Five Tips for Successful Remarketing in Google AdWords

In the previous blog posts about Remarketing, we talked about „What is Remarketing“ or "How to implement remarketing" successfully in Google AdWords. This blog post will take it a step forward and will provide five tips for successful remarketing in Google AdWords.

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