Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year.
Why are there Changes to the AdWords Interface?
After Google’s AdWords user interface remaining the same for approximately 15 years, Google has finally rolled out a re-design. During these 15 years, Google was able to gather information about the cross-industry AdWords user experience. This information has been used as the source for the new AdWords Interface.
The main theme of the re-design is the focus on the Google AdWords business model, rather than the functionality. Data should be available faster and the tools that the advertisers use are faster and more efficient.
Google put its focus on the following objectives:
- Simplified campaign overview with a focus on business objectives
- Time savings and efficiency
- New insights and learnings through new graphics and reporting tools
Concrete Changes and Features
We have listed the most important changes and features below:
New Account Overview
On Ad Group level, campaign-relevant information is replaced by information about keywords or ads. The new widgets and the use of heat maps give quick insights into the respective campaigns. As shown in the following picture, the new design joins that of the Google product range. The new Google AdWords interface complies with the same design principles as Google Analytics, Drive or even Google MyBusiness.
Filter Function of Bulk Actions
This provides a better overview of changes over a defined period of time.
Creating Google AdWords Ads and Ad Extensions
Another plus point of the new ads tab is the live preview of ads, this is especially helpful for presenting your ads.
Extensions for Call Extension
Thus, campaigns can be customized and direct contact can be pushed, depending on the campaign.
When you see the new Google AdWords interface for the first time, you may feel a little bit upset or spend more time looking for certain features. Google has tried to make the interface as dynamic as possible. The only static element is the horizontal menu bar.
The below screenshot shows the menu bar containing the well-known planning tools (eg display and keyword planner), shared libraries, all bulk actions, and general account settings.
Stylistically and in terms of content, the biggest changes are certainly to be found here. However, most tools, such as the Keyword Planner, have not yet been adapted to the new environment and still refer to the old design.
After testing the new Google AdWords Interface intensively, we can state that the new interface has proven to be very dynamic and customizable and also made some improvements in terms of speed. Overall, despite the time taken to re-orientate yourself, this makes working with Google AdWords more efficient in the long-run.
If you have questions regarding the new AdWords Interface send me an e-mail.