SEO

.swiss Top Level-Domains: First Launch Phase Completed

dot swiss

From September 7 to November 9, 2015, public sector bodies, registered trademarks as well as companies, associations and foundations registered in the Swiss commercial register had the possibility to apply for a .swiss domain.

According to Inside-it.ch, almost 10,000 applications have been submitted during this first application phase. Almost a third of these applications were denied because they included generic terms, the connection to the company was not clear or the company was not registered in the Swiss commercial register.

Next Steps of the .swiss Project

The successful applications are now listed on nic.swiss. It is possible to submit a competing application until December 9, 2015 through an accredited registrar. The first allocations and release of .swiss domain names will already take place in December 2015. So we will soon be able to see the first new .swiss URLs.

Starting from January 11, 2016 it is possible to submit new applications. From that date, any legal person in Switzerland can apply for a .swiss domain. It will then also be possible to apply for generic terms.

Organizations Interested in .swiss Domains

During the first launch phase, organizations from a wide range of industries have applied for a .swiss domain. The list contains for example:

  • admin.swiss
  • aldi.swiss
  • amazon.swiss
  • bluewin.swiss
  • bmw.swiss
  • coop.swiss
  • ebay.swiss
  • local.swiss
  • nzz.swiss
  • postfinance.swiss
  • raiffeisen.swiss
  • sbb.swiss
  • search.swiss
  • srf.swiss
  • swisscom.swiss
  • tui.swiss
  • tutti.swiss

 

We at Amazee Metrics will keep our traditional .com top level-domain.