As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year’s Swiss Online Marketing Exhibition (SOM).
In our presentation about Google Shopping, we showed how shopping campaigns with Google AdWords work. We also outlined the optimization possibilities in the Google Merchant Center and presented the relevant reports and tools in the AdWords account that should be used to optimize campaign performance.
We are happy to provide the presentation below. Feel free to have another look at it.