What Exactly is DV360? Display & Video 360 (DV360) is part of the Google Marketing Platform (GMP). It offers a wide range of data-driven campaign opportunities. In this post, we present the most important reasons to run a campaign in Display & Video 360. Targeting Opportunities DV360 offers 3rd party …
Blog
Google Core Web Vitals – Important tool for website owners
With the Core Web Vitals, Google provides a valuable tool to website owners. With the help of these clearly defined metrics, website operators can measure, compare and optimize the usability of their pages at any time. The current values for the metrics are available in various tools. There are several …
Google Analytics 4: What You Should Know Now
Google Analytics 4 was launched on 14th October 2020, as the next generation of Google Analytics, where cross-platform and cross-device tracking allows to unify all data in one central location, the new Google Analytics 4 property. Within this new Google Analytics property, datastreams can be configured from one or all …
Why Klipfolio is our Favorite Dashboarding Tool
Dashboards are helpful tools for monitoring the performance of your online marketing campaigns. This fact is especially true in online marketing, where it’s easy to lose track of the vast amount of digital data. Below, we’ll introduce you to one of our most popular dashboarding tools – Klipfolio. What Is …
Five Tips for Successful Remarketing in Google Ads
In previous blog posts on remarketing, we mainly discussed the functions of remarketing and successful campaign implementation in Google Ads. This blog post will go one step further and provide five tips for successful remarketing campaigns in Google Ads. 1) Variety of Creatives When setting up remarketing campaigns, we recommend setting …
Google Ads Tutorial: How to Create Labels in Google Ads Editor
The Google Ads Editor has a convenient and helpful function: The ability to create and set labels. It is much easier to structure and organize campaigns, ad groups, ads, and keywords into categories with labels. In to following, we explain how to create labels and how you can use them. …
Is The Performance Of Your Campaigns Really That Bad Or Is It Just The Wrong Attribution Model?
Your social media campaign is not generating any conversions and you are faced with the question: to pause or not to pause? Before you label your campaign as unsuccessful, you should check the attribution model: Perhaps this campaign has contributed significantly to the success of another campaign and achieved a …
Google My Business Tutorial: How to Create an Account
In this step-by-step tutorial we will show you how to get started with Google My Business: What exactly is Google My Business? Why should you sign up for Google My Business? Create a New Account Manage an Existing Account Good to Know What exactly is Google My Business? My Business …
Funnel analysis: The be-all and end-all of conversion optimization.
Gaining conversions out of marketing activities is a big goal for most companies – that’s clear. However, often, what is unclear, is how prospects become customers (or don’t). In recent years, it has become increasingly clear that the journey is the goal with regards to customers. Therefore, the path to …
Tips for Your Influencer Marketing Strategy
Influencer marketing has become a bit of a hype. Almost every online marketing professional is talking about it – and not without reason. An influencer’s audience trusts the influencer. Additionally, an influencer probably can achieve better engagement rates than plain old corporate communications ever could. And it’s not always just …
iOS 14 Privacy Update – Just Data Loss and Tracking Issues?
Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …
Do I actually need a cookie banner now?
Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …