Google Analytics’ Smart Goals for AdWords: Better Than No Goals

Smart Goal

Every smart marketer knows that you cannot optimize what you cannot measure. We have showed you how to set up goals in Google Analytics to measure conversions on your website, so that you can optimize your marketing efforts. Google has now created Smart Goals for businesses that cannot measure conversions …

Google AdWords Tutorial: How to Use the Display Planner Tool

Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group. We will show you how to determine targeting ideas and forecasts with the display planner tool. Identifying Targeting …

Flexible Bid Strategies in Google AdWords: New Reports

Flexible Bid Strategies in Google AdWords: New Reports

The Google AdWords interface is being updated and extended continuously. Google recently implemented three new reports for flexible bid strategies. With these reports you can understand how the bid strategies influence the campaign performance. We will show you the new features. If you do not have flexible bid strategies in …

Google Quality Update Phantom III

SEO Visibility wambie.com

Data from Searchmetrics suggests that there may have been a recent unannounced update to the Google search algorithm, an update Searchmetrics is calling “Phantom III”.  The search engine rankings and SEO visibility of many types of websites seem to have been adjusted not long after Google’s update of its Quality …

5 Important New Google AdWords Shopping Ads Enhancements

Google Merchant Center Assortment

To gear up for Christmas shopping, Google has launched many new features for shopping campaigns in the past few months. We will show you the five most important developments for shopping ads in October and November 2015. 1. Shopping Assortment Report In the Google Merchant Center shopping assortment report you …

SEO for Ecommerce Websites

Credit cards - Ecommerce

Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites. In this article you will learn what you should pay attention to when optimizing your online shop for search engines. Content …

.swiss Top Level-Domains: First Launch Phase Completed

dot swiss

From September 7 to November 9, 2015, public sector bodies, registered trademarks as well as companies, associations and foundations registered in the Swiss commercial register had the possibility to apply for a .swiss domain. According to Inside-it.ch, almost 10,000 applications have been submitted during this first application phase. Almost a …

Promoting Mobile Apps with Google AdWords

Promoting Mobile Apps with Google AdWords

Do you have a mobile app? Then of course you want to increase the number of installations and user interactions. Revenue from mobile apps has risen by nearly 30% in 2015 worldwide compared to the previous year and it is forecast to increase, so it is well worth your time …

Successful Online Marketing with Marketing Automation

Marketing Automation

Marketing automation tools automate the process of targeting “the right person, at the right time, with the right message”. Simply put, these programs can observe customer behavior and take actions based on that behavior. Some examples of marketing automation include: You register on a website and then receive emails to …

What Is Programmatic Advertising?

What Is Programmatic Advertising?

Programmatic advertising is the new buzzword in search engine marketing. Programmatic ads can also be applied to other online marketing channels like social media, display and video advertising. But what exactly is programmatic advertising? We will give you the answer to this question and outline the advantages of programmatic advertising. …

The Mobile SEO Ranking Factors 2015 after Mobilegeddon

Mobile SEO

Mobile search has changed since the Google mobile update, which was launched on April 21, 2015 and is known under the name Mobilegeddon. We will outline the relevance of mobile search today, the impact of Mobilegeddon on mobile search results and the differences between the ranking factors for mobile compared …

New Bid Simulator Tools and Bid Estimates in Google AdWords

New Bid Simulator Tools and Bid Estimates in Google AdWords

Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account. Bid Simulators Bid simulators provide …