Kaapstad meets Tsüri

Grüezi y'all

If you would do a search on long distance relationships, you most probably end up at forums and blog posts where people tell you not to start a long distance relationship. Why would you let yourself in with such negativism? Get offline, hop on a plane and break the distance! …

New Ad Extension for Google AdWords: Price Extensions

Preiserweiterungen - offline schon immer da

It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price …

Performance Optimization for AdWords Shopping Campaigns

As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year’s Swiss Online Marketing Exhibition (SOM).  In our presentation about Google Shopping, we showed how shopping campaigns with Google AdWords work. We also outlined the optimization possibilities in the Google Merchant …

How to Create a Successful Online Marketing Mix

Evelyn Thar at SOM16

Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback. Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach. Check out the slides below if you missed the presentation.  

SOM 2016 Recap – The Metrics Wheel of Fortune – Day 1

SOM 2016 Recap Amazee Metrics

Once again the annual Swiss Online Marketing Expo SOM opened its doors for two days of sharing online-marketing expertise. We had a lot of fun on the first day and are looking forward to the second day. Thanks to all participants in our Metrics Wheel raffle on day 1, we …

Amazee Metrics’ New Board Member

We are very excited to welcome our new board member: Patrick Barnert joined our board in the beginning of April. Patrick is co-founder of Unic, Senior Executive at OpenText and now CEO of the award winning FinTech company Qumram. His experience in the international ICT industry and his excellent entrepreneurial …

Creating Powerful Remarketing Lists with Google Analytics

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing. In the second part I outlined the remarketing possibilities with Google …

Visit Us at the Swiss Online Marketing Exhibition 2016

Evelyn Thar SOM 2015

It is already time for this year’s Swiss Online Marketing (SOM) Exhibition in Zurich, which will take place on April 13-14, 2016. As last year we are happy to be part of it. Our Booth Visit us at our booth E.02 in hall 1. We look forward to answering your …

Google AdWords: Right Column Ads Removed from Google Search

Google AdWords right column ads removed

Google has globally removed all text ads in the right column of Google Search. PLAs ( Shopping campaigns ) and the Knowledge Graph will however continue to be displayed on the right side. In addition, it is now possible that an additional fourth top position text ad can appear above …

New Autotrack for Google Analytics

New Autotrack for Google Analytics

If you are using Google Analytics out of the box, without additional event tracking codes or custom configurations, you are missing out on a wealth of good data about what users are doing on your website. Unfortunately, many Google Analytics users do not have the technical know-how or the resources …

Baidu SEO Guide

Baidu Search Engine Results Page

If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%). In this article you will find out what is important when …

New In Google AdWords: Calculate Your Own Metrics

Math - AdWords Custom Formulas

There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns. With the new custom formulas you can easily create your own metrics. You can find the custom …