5 Common Google Tag Manager Problems and How to Fix Them

GTM Errors

Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended. …

Digital Survival Guide 2017

Master Class with Evelyn Thar and Urs Bucher

The KKL in Lucerne was a great location for the Marketing Tag 17. We saw interesting keynotes and master classes embedded in an exciting program during the whole day. We also had the chance to present a master class: In our Digital Survival Guide 2017 we showed the most important gadgets …

How to Track AMP Pages in Google Analytics with Google Tag Manager

AMP Google

Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …

SEO Ranking Factors 2017

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Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future.  In this …

Standardize your UTM Tags with our Free UTM Builder

Standardized UTM tracking

What are UTM tags? UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principals apply to …

Google Tag Manager Tutorial: Scroll Tracking in 5 Steps

How to solve mouse scrolling issue in Ubuntu

If you run a blog, content site or single page site then you should implement Scroll Tracking. As the name implies Scroll tracking will show how far down the page your users are scrolling. This will help you decide which type of content is keeping your audience’s attention and which …

How to Use Google Trends for Keyword Research

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If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google Ads keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords. It will give you data for not just …

A Beginner’s Guide to Content Marketing for SEO

Content Marketing for SEO attracts visitors

In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization. What is …

5 Steps to a Winning A/B Testing Strategy

A/B Tests

A/B testing has the potential to significantly improve the performance of your website. You can make and test changes to your site without the need for development resources. Making sure only successful changes are implemented. Read our introduction to learn the basics of A/B testing and all its benefits. In …

5 Tips for Improving Your Google My Business Profile

Google My Business Start Page

The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …

An Introduction to the Wonderful World of A/B Testing

The wonderful world of A/B Testing

In part one of our series about A/B testing we will be explaining what A/B Testing is and how it can help improve the performance of your site. In addition we will outline the different types of optimization tests and explain them with use cases. What is A/B Testing? Website …