SOM 2016 Recap – The Metrics Wheel of Fortune – Day 1

SOM 2016 Recap Amazee Metrics

Once again the annual Swiss Online Marketing Expo SOM opened its doors for two days of sharing online-marketing expertise. We had a lot of fun on the first day and are looking forward to the second day. Thanks to all participants in our Metrics Wheel raffle on day 1, we …

Amazee Metrics’ New Board Member

We are very excited to welcome our new board member: Patrick Barnert joined our board in the beginning of April. Patrick is co-founder of Unic, Senior Executive at OpenText and now CEO of the award winning FinTech company Qumram. His experience in the international ICT industry and his excellent entrepreneurial …

Creating Powerful Remarketing Lists with Google Analytics

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing. In the second part I outlined the remarketing possibilities with Google …

Visit Us at the Swiss Online Marketing Exhibition 2016

Evelyn Thar SOM 2015

It is already time for this year’s Swiss Online Marketing (SOM) Exhibition in Zurich, which will take place on April 13-14, 2016. As last year we are happy to be part of it. Our Booth Visit us at our booth E.02 in hall 1. We look forward to answering your …

Google AdWords: Right Column Ads Removed from Google Search

Google AdWords right column ads removed

Google has globally removed all text ads in the right column of Google Search. PLAs ( Shopping campaigns ) and the Knowledge Graph will however continue to be displayed on the right side. In addition, it is now possible that an additional fourth top position text ad can appear above …

New Autotrack for Google Analytics

New Autotrack for Google Analytics

If you are using Google Analytics out of the box, without additional event tracking codes or custom configurations, you are missing out on a wealth of good data about what users are doing on your website. Unfortunately, many Google Analytics users do not have the technical know-how or the resources …

Baidu SEO Guide

Baidu Search Engine Results Page

If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%). In this article you will find out what is important when …

New In Google AdWords: Calculate Your Own Metrics

Math - AdWords Custom Formulas

There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns. With the new custom formulas you can easily create your own metrics. You can find the custom …

Mobile SEO After Mobilegeddon: Relevance and Ranking Factors

Christina presenting at the Search Engine Conference Zurich 2016

Yesterday it was time for the yearly search engine conference in Zurich. I had the pleasure of holding the first presentation of the day and talked about mobile SEO. In the first part of the presentation I outlined the importance of mobile search and how Mobilegeddon impacted it. In the …

Important Online Marketing Trends for 2016

Important Online Marketing Trends for 2016

Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016. 1. Content Marketing Content marketing has been one of the most important online trends for several years now. In 2016 high quality content is again a …

Top 5 Trends in Search Engine Marketing for 2016

Top 5 Trends in Search Engine Marketing for 2016

In the field of search engine marketing, especially in Google AdWords, there are many new features you should integrate in your SEM strategy in 2016. We present you with the five most important search engine marketing trends for 2016. 1. Video Advertising YouTube is the second largest search engine in …