A Beginner’s Guide to Content Marketing for SEO

Content Marketing for SEO attracts visitors

In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization. What is …

5 Steps to a Winning A/B Testing Strategy

A/B Tests

A/B testing has the potential to significantly improve the performance of your website. You can make and test changes to your site without the need for development resources. Making sure only successful changes are implemented. Read our introduction to learn the basics of A/B testing and all its benefits. In …

5 Tips for Improving Your Google My Business Profile

Google My Business Start Page

The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …

An Introduction to the Wonderful World of A/B Testing

The wonderful world of A/B Testing

In part one of our series about A/B testing we will be explaining what A/B Testing is and how it can help improve the performance of your site. In addition we will outline the different types of optimization tests and explain them with use cases. What is A/B Testing? Website …

Search Engine Optimization: 6 Quick Wins for the Holiday Season

Christmas: SEO Quick Wins

As Christmas is just around the corner, holiday sales are about to peak. It is high time for you to bring your SEO up to scratch. Successful search engine optimization (SEO) requires several months until you can see results. However, with the following quick wins you can still boost your …

AdWords Expanded Text Ads Are Expanding Your Possibilities

Ein Meer von Möglichkeiten mit Erweiterte Textanzeigen

It is dubbed the greatest change to AdWords in the last 15 years and, unless you do not like change, it is probably already rocking your world. The Expanded Text Ads have been here for quite a while already and they are slowly gaining territory over the Standard Text Ads. …

Flieg Ringo, flieg! – A new Web Analytics setup for ZVV

Flieg Ringo, flieg!

For those who may not know; Ringo, the penguin, helps teach schoolchildren in Zurich about the public transport system. Ringo, being a penguin, is unable to fly. He needs public transport to help him get from place to place. We at Amazee Metrics, in an effort to help Ringo and …

How to Create Content Groupings in Google Analytics

Grouping

Content Grouping in Google Analytics is used to reflect the logical structure of your site. It is typically used to compare and aggregate data within groups you create. It also helps in analysis of your data, as you do not have to deal with messy URL’s, when you try and …

Kaapstad meets Tsüri

Grüezi y'all

If you would do a search on long distance relationships, you most probably end up at forums and blog posts where people tell you not to start a long distance relationship. Why would you let yourself in with such negativism? Get offline, hop on a plane and break the distance! …

New Ad Extension for Google AdWords: Price Extensions

Preiserweiterungen - offline schon immer da

It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price …

Performance Optimization for AdWords Shopping Campaigns

How to Use Google Ads in Healthcare Marketing

As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year’s Swiss Online Marketing Exhibition (SOM).  In our presentation about Google Shopping, we showed how shopping campaigns with Google AdWords work. We also outlined the optimization possibilities in the Google Merchant …