What’s new in Google Search Console?

It has been more than 3 years since the new Google Search Console was released for general use. We last covered this topic in November 2018 in our blog post “The New Google Search Console”. As we all know, three years is an eternity in the Digital field and applications, …

Cookieless World: New Solutions for an Uncertain Future

digitalFingerprint

There has been a shift in Digital Marketing and Analytics as we know it. To comply with privacy legislations, like GDPR and the Swiss DPA, and be in line with the new global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. …

E-Commerce Marketing: Strategies for your Online Shop

Ecommerce

E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …

Google Analytics 4: What we’ve learnt in the last year

Google Analytics

It has now been a little over a year since Google Analytics officially unveiled Google Analytics 4. In late 2020, Google renamed the App + Web properties to Google Analytics 4. Officially it is not in beta anymore. In this post we will share the top five lessons we have …

Swiss Data Protection Act 2022: What Companies Need To Know Now

We expect the new Swiss Data Protection Act to come into force in mid-2022. The revised data protection law is necessary because the last version is over 30 years old. In the present day, electronic data collection plays a key role, so a reorientation seems essential at this point, also …

Google Ads Smart Bidding: Using Machine Learning to Optimize

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing is how to ensure you are optimizing your campaigns and seeing the best results with the budget you invest. An increasing number of tools and marketing platforms are using machine learning to try and simplify these optimization processes – at the forefront …

Data protection points to check before choosing a web analytics tool

Data protection is increasingly becoming a larger topic year by year. With the General Data Protection Regulation (GDPR) the shift started in the European Union (EU) but it influences businesses all over the world now. Hence, it is important to stay up to date on the constantly changing regulations. GDPR …

Web Data & Data Protection

Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …

Programmatic Advertising – Optimized Targeting

What Is Programmatic Advertising?

Programmatic Advertising (Programmatic marketing) simplifies audience targeting. With the help of programmatic campaigns, the right target group can be addressed at the perfect time in the right channel with the optimal message. What is Programmatic Advertising good for? What is Programmatic Marketing? How does Programmatic Marketing work? Benefits of Programmatic …

Third Party Data in Google Analytics

ThirdPartyDataGA

It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …