Standardize your UTM Tags with our Free UTM Builder

Standardized UTM tracking

What are UTM tags? UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principals apply to …

Google Tag Manager Tutorial: Scroll Tracking in 5 Steps

If you run a blog, content site or single page site then you should implement Scroll Tracking. As the name implies Scroll tracking will show how far down the page your users are scrolling. This will help you decide which type of content is keeping your audience’s attention and which …

How to Use Google Trends for Keyword Research

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If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google AdWords keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords. It will give you data for not just …

A Beginner’s Guide to Content Marketing for SEO

Content Marketing for SEO attracts visitors

In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization. What is …

5 Steps to a Winning A/B Testing Strategy

A/B Tests

A/B testing has the potential to significantly improve the performance of your website. You can make and test changes to your site without the need for development resources. Making sure only successful changes are implemented. Read our introduction to learn the basics of A/B testing and all its benefits. In …

5 Tips for Improving Your Google My Business Profile

Google My Business Start Page

The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …

An Introduction to the Wonderful World of A/B Testing

The wonderful world of A/B Testing

In part one of our series about A/B testing we will be explaining what A/B Testing is and how it can help improve the performance of your site. In addition we will outline the different types of optimization tests and explain them with use cases. What is A/B Testing? Website …

Search Engine Optimization: 6 Quick Wins for the Holiday Season

Christmas: SEO Quick Wins

As Christmas is just around the corner, holiday sales are about to peak. It is high time for you to bring your SEO up to scratch. Successful search engine optimization (SEO) requires several months until you can see results. However, with the following quick wins you can still boost your …

AdWords Expanded Text Ads Are Expanding Your Possibilities

Ein Meer von Möglichkeiten mit Erweiterte Textanzeigen

It is dubbed the greatest change to AdWords in the last 15 years and, unless you do not like change, it is probably already rocking your world. The Expanded Text Ads have been here for quite a while already and they are slowly gaining territory over the Standard Text Ads. …

Flieg Ringo, flieg! – A new Web Analytics setup for ZVV

Flieg Ringo, flieg!

For those who may not know; Ringo, the penguin, helps teach schoolchildren in Zurich about the public transport system. Ringo, being a penguin, is unable to fly. He needs public transport to help him get from place to place. We at Amazee Metrics, in an effort to help Ringo and …

How to Create Content Groupings in Google Analytics

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Content Grouping in Google Analytics is used to reflect the logical structure of your site. It is typically used to compare and aggregate data within groups you create. It also helps in analysis of your data, as you do not have to deal with messy URL’s, when you try and …