Five Tips for Successful Remarketing in Google AdWords

Five Tips for Successful Remarketing in Google AdWords

In the previous blog posts about Remarketing, we talked about „What is Remarketing“ or “How to implement remarketing” successfully in Google AdWords. This blog post will take it a step forward and will provide five tips for successful remarketing in Google AdWords. To set up and run successful remarketing campaigns …

5 commonly misunderstood Google Analytics metrics

Misunderstood GA Metrics

There are a number of Google Analytics metrics that continually cause confusion in the world of digital marketers. The five most prevalent ones are average time on site/page, users, direct traffic, the next and previous page path dimension and bounce rates. This blog post sheds some light on these and …

How to Optimize Your SEO efforts for RankBrain

How to Optimize Your SEO efforts for RankBrain

Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do? What is RankBrain? RankBrain is a machine-learning AI system which helps Google process search results. It was added to the Google algorithm Hummingbird in 2015. Back …

Event Tracking for AMP Pages

AMP Logo

In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …

When Amazee Minds Come Together

Wenn Amazees zusammenkommen

About 10 years ago in a small co-working space in the Zurich based Technopark, a start-up was conceived that went by the name Amazee. The internet platform empowered individuals and organizations to initiate and promote their ideas and plans in projects, to find like-minded people and raise funds. After a …

5 Common Google Tag Manager Problems and How to Fix Them

GTM Errors

Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended. …

Digital Survival Guide 2017

Master Class with Evelyn Thar and Urs Bucher

The KKL in Lucerne was a great location for the Marketing Tag 17. We saw interesting keynotes and master classes embedded in an exciting program during the whole day. We also had the chance to present a master class: In our Digital Survival Guide 2017 we showed the most important gadgets …

How to Track AMP Pages in Google Analytics with Google Tag Manager

AMP Google

Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …

SEO Ranking Factors 2017

eye-1686932_1920.jpg

Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future.  In this …

Standardize your UTM Tags with our Free UTM Builder

Standardized UTM tracking

What are UTM tags? UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principals apply to …