Three Online Marketing Dashboards You Need in Google Data Studio

Drei Online-Marketing-Dashboards, die Sie in Google Data Studio aufsetzen sollten

Earlier this year Google announced an unrestricted free version of their reporting and visualization tool, Google Data Studio. Data Studio allows you to create informative and attractive reports from your data. These reports can easily be built and customized from a growing set of data sources. In this blog we …

How to Set up Facebook Business Manager

How to set up Facebook Business Manager

In this blog post you will learn how to use Facebook Business Manager to manage your Facebook pages, manage roles and permissions and in effect, increase productivity. With the Facebook Business Manager, you save time not having to create or manage your Facebook assets using multiple accounts. If Facebook Advertising …

How to Create Your First Report in Google Data Studio

Data Studio

Google Data Studio is Google’s new data reporting and visualization tool. It allows you to build beautiful reports to show data from several different sources. This data can be displayed using a large set of graphs, charts, tables and other visualization elements. In this post we will show you how …

Reunited and It Feels so Good

Amazee Metrics team in Zurich

In early August the Amazee Metrics team in Cape Town flew to Switzerland to spend time with the team in Zurich. Over a whirlwind 10 days together we enjoyed workshops, meetings with our clients and social activities. Shortly after arriving in Zurich we met our client at the Dolder Grand …

How to Verify Your Website in Google Search Console

Verifiy your Property in the Google Search Console by Amazee Metrics

If you want to gain more control of your website and how it appears in the Google Search results, you need the Google Search Console. Google Search Console is a free service offered by Google that allows you to monitor your site’s appearance on Google. It doesn’t matter whether you …

How to Test Your Analytics Setup in 3 Steps

So testen Sie Ihr Web Analytics Setup

Whether you are creating a new analytics implementation or trying to solve a problem with an existing one; testing and debugging is a vital part of the digital analytics process. It can be difficult at times to do this testing using just your analytics tool. Normal traffic to your site …

The Beginner’s Guide to Facebook Advertising

Facebook Advertising

If you are considering Facebook advertising but are not sure if and how Facebook ads work and how effective they are, this blog post will answer these questions. You often hear Facebook being neglected, comments like “Facebook is dead now” or how “Engagement is 5 times better on Instagram”.  Most …

Four Use Cases Showing the Successful Use of AdWords Scripts

Use Cases für AdWords Scripts

If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read …

Top 10 SEO Ranking Factors for Financial Websites in 2017

Finance Industry

Searchmetrics has recently released a study of the main SEO ranking factors in the financial sector. The study compares the Google ranking factors of websites of the financial industry with all other industries. The study is based on industry-specific keywords as well as generic keywords, which are used across all …

Top 10 SEO Ranking Factors for Ecommerce Websites in 2017

It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with …

Third Party Data in Google Analytics

weather data in google analytics

It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …