Five Tips on How to Increase Your Conversion Rate with Customer Reviews

Customer reviews on the Internet strongly influence users’ decisions. Positive and authentic evaluations provide other customers with important purchasing arguments and can increase sales by an average of 30 percent. In this blog post, we will tell you how to get more positive reviews to improve your conversion rate. Here …

Facebook Like Button is not GDPR Compliant

Facebook Like Button not GDPR compliant

Since the introduction of the GDPR in May 2018, not all points have been clearly regulated and can be interpreted differently. Exemplary court rulings are needed to establish legal interpretations for these in detail. Such decisions then serve as a guideline for further judgements and related issues. What happened? The …

SEO Tutorial: Geo Targeting with Hreflang Tag 2019

SEO blog post

International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with issues are caused for example if the same content is …

Google Image Search

Google Bildersuche - Google Image Search (Image SEO)

According to empirical surveys, there are increasing signs that Google is giving image search more weight. The Image Search Box now appears in about one third of all search queries. The numbers are based on the analyses of various tool providers, who regularly examine Google search results.   The Image …

Our Whole Team in Zurich, Again!

Amazee Metrics foxtrail team 2 celebrating

In the beginning of May, the Amazee Metrics team gathered in Zurich for another week of fun team building events, productive workshops, meeting with clients and other social activities. We had a blast, again! On our second day after arriving, we began our first outdoor adventure – a foxtrail! This …

Why LinkedIn Should Be Part of Your Marketing Strategy

LinkedIn Marketing

With 610 million users worldwide, LinkedIn is all about building networks and connections. It is not just about who you know, it is about using the platform to achieve your marketing goals. This situation may be familiar to you: You want to market your campaign online and have already tried …

What happened since the introduction of GDPR?

GDPR what happened

On the 25th of May 2018, almost ten months ago, the European General Data Protection Regulation came into force. After the enormous hype caused by the introduction, you might wonder if the new regulation has had any effect at all. In fact, a lot has happened, fines and warnings have …