Getting Started with YouTube Analytics

YouTube Analytics

I really do not need to start this blog post off with a description of YouTube. Everyone knows what YouTube is and how it functions. From cat videos to branded content to teen-vlogging, everyone has some exposure to the world’s most famous video platform. I am sure anyone reading this …

How GDPR Is Going to Change Digital Marketing

GDPR - European General Data Protection Regulation

The new European Data Protection Regulation takes effect on 25 May 2018. It will bring fundamental changes in the handling of personal data and introduce a number of new challenges for digital marketing. Why GDPR? If you are not yet sure what GDPR is, or if it will affect you, …

Simple scroll tracking in Google Tag Manager

farbschema

Google Tag Manager recently made our lives a lot easier with the launch of three new User Engagement triggers. This is the second post in our series on these User Engagement triggers. The first post in the series showed you how to use the YouTube Video Trigger and a future …

6 SEO and SEA Quick Wins for the Holiday Season

6 Quick Wins für Ihr Weihnachtsgeschäft (Muizenberg, Südafrika)

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …

Track YouTube Videos with Google Tag Manager

Analyzing Video Interactions

Google Tag Manager has launched in 2017 three very useful new User Engagement triggers. These triggers help you track video views, user scrolling and what your users are seeing on your pages. This post will show you step-by-step how to setup the new YouTube Video Trigger. The YouTube Video trigger …

What You Should Know about the New Google AdWords Interface

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year. In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness. Why are …

Why Klipfolio is our Favorite Dashboarding Tool

Klipfolio Dashboards

Dashboards are extremely useful tools for keeping track of your online marketing performance. This is especially true for online marketing, where it is easy to become overwhelmed with the large amount of available data. What are Dashboarding Tools used for? Before we look at why dashboarding tools are used, it …

How to Set up Your First Facebook Ad Campaign

So richten Sie Ihre erste Facebook-Kampagne ein

This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …

Three Online Marketing Dashboards You Need in Google Data Studio

Drei Online-Marketing-Dashboards, die Sie in Google Data Studio aufsetzen sollten

Earlier this year Google announced an unrestricted free version of their reporting and visualization tool, Google Data Studio. Data Studio allows you to create informative and attractive reports from your data. These reports can easily be built and customized from a growing set of data sources. In this blog we …

How to Set up Facebook Business Manager

How to set up Facebook Business Manager

In this blog post you will learn how to use Facebook Business Manager to manage your Facebook pages, manage roles and permissions and in effect, increase productivity. With the Facebook Business Manager, you save time not having to create or manage your Facebook assets using multiple accounts. If Facebook Advertising …

How to Create Your First Report in Google Data Studio

Data Studio

Google Data Studio is Google’s new data reporting and visualization tool. It allows you to build beautiful reports to show data from several different sources. This data can be displayed using a large set of graphs, charts, tables and other visualization elements. In this post we will show you how …