Successful Rollout of New Web Analytics Software for ETH Zurich

After winning the public tender for the university-wide migration of the existing analytics software a year ago, we have now successfully completed the migration for over 300 users. We convinced ETH by proposing the analytics solution of Piano Analytics (formerly AT Internet) in combination with Google Tag Manager and have …

Earth Day – What to Look Out for in Marketing

planet for earth day

Earth Day, when stakeholders of all industries unite to advance sustainability, is coming up. The demand for bold, creative and innovative ideas is on the rise. Previously, we wrote about Dos and Don’ts of Sustainable Marketing. Now we would like to show you how to integrate Earth Day into your …

Webinar: The New Swiss Data Protection Act – JENTIS & Advance Metrics

In our webinar together with JENTIS, we explained how companies can use server-side tracking to set up their analytics and marketing automation software in a privacy-compliant way to comply with European GDPR and the new Swiss Data Protection Act. Our speakers from JENTIS and Advanced Metrics provided valuable insights on …

How to Use Structured Data for SEO

Structured Data Blog Advance Metrics

Structured data is an important element of successful search engine optimization (SEO). It helps search engines to better understand your website and make your content more relevant for potential visitors. In this blog post, you will learn why you should use structured data and how it will benefit your website’s …

Smart Bidding in Google Ads

smart bidding

The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …

Google Analytics 4 & Looker Studio: Latest Releases

Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Google has announced, there will be automatically created GA4 properties for all accounts that do not have …

6 Steps of SEO

SEO blog post

Different SEO elements need to be combined in order to achieve high ranking positions in the Search Engine Results Pages (SERPs). Our infographic shows the 6 steps that should be part of a successful search engine optimization.     Step 1: Off-Site SEO Analysis An extensive keyword analysis is the …

7 Google Ads Editor Tips & Tricks to Help You Use It Like a Pro

Google Ads Editor is a powerful tool that allows you to manage and optimize your Google Ads campaigns with ease. However, if you’re not familiar with its features and functions, it can be a bit overwhelming. That’s why we’ve put together a list of the 7 most commonly used functions …