In 2014 Google has again optimized its ranking algorithm through various updates. Since nobody can remember all the changes, we would like to give an overview of the most important ones. Encryption (HTTPS) In August, Google has announced that it would slightly boost websites that encrypt their traffic (through SSL) …
The Christmas season is an important period for e-commerce businesses. Google AdWords shopping campaigns are an effective way to market products in Google search. Google recently launched several improvements for AdWords Shopping campaigns. Improved presentation of shopping results on mobile devices According to Google shopping searches on smartphones have increased by …
The Google Analytics blog recently announced the launch of a Google Analytics Demos & Tools resource site where users can find full examples of how you can use Google Analytics features in amazing ways and some handy tools to make working with Google Analytics simpler and faster. Here are some …
Google has announced that it will include a “mobile-friendly” label in the mobile Google search for websites that are optimized for mobile devices. With this feature, Google wants to increase the user experience for mobile users. It will be rolled out globally in the next couple of weeks. For a …
Facebook has announced an update of its news feed leading to a reduced visibility of overly promotional page posts. This change will take effect in January 2015. With “promotional posts” Facebook does not mean paid advertising but regular posts that contain promotional content such as: Status updates aiming to push people …
How can you use Google Analytics to identify the areas where your site is most successful at conversion and areas where it needs to be better optimized? Fortunately, as a recent Search Engine Watch article points out, Google Analytics provides built-in Converters and Non-Converters segments that let you see the …
Usually operators of websites are interested in their visitors. What are their interests? How old are they? It is obvious that this kind of information is hard to evaluate through surveys. Google Analytics provides demographic reports for quite some time. To use demographic reports, the following steps are necessary: 1. …
For SEO reasons it is recommended to create one landing page per topic and optimize this page using the relevant keywords. Optimizing single page websites for search engines is more difficult because one page contains several topics. For this reason special rules should be applied for single page websites in addition …
Google Analytics offers real-time reports to monitor activities on your website as they happen. We show you how to use these reports to gain meaningful insights. Testing of Email Campaigns When you are creating an email campaign and link to website, you should attach UTM parameters to your links, so …
International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with duplicate content. Duplicate content issues are caused for example if …
A lot of companies have various Google+ pages but use only one of them. One reason for this are the previous overlaps between Google+ and Google Places. These have been eliminated with the introduction of Google My Business. The good thing is, you can delete unnecessary Google+ pages. However, this …
In the last couple of days Google has announced various new features for Google Analytics. To give you an overview, we would like to present three improvements: Demographics and interest reports are now available for mobile apps Dynamic remarketing available for all verticals Benchmarking Demographics and Interest Reports for Mobile …
