Google Knowledge Graph Update for Events and Social Media Profiles

SEO

Google launched two Knowledge Graph updates: Extended information about events and integration of external social media profiles like Facebook and Twitter. To use these possibilities, structured data is needed. At the same time Google published several updates for the use of structured data. Events In the Knowledge Graph Now the following additional event …

Google Analytics Is Testing New User Behavior Features

Google Analytics testet neue Features für die Analyse des Nutzerverhaltens

Google Analytics is testing some new features that could be very useful to understand user behavior: Active Users and Cohort Analysis.   Active Users The Active Users report shows a quick overview of the number of users that have had at least one session daily, weekly and monthly. This is …

Google Update Optimizes Local Search Results

pigeon google maps

In July 2014 Google updated its algorithm for local search. This has led to more specific and accurate local search results. The impacts of this algorithm update (which is also known as “Pigeon”) are now known and cover the following points: This update affects search results both in Google Web …

New AdWords Feature: Custom Columns

Google AdWords Custom Columns

Google AdWords has quietly implemented a great new feature: Custom Columns. This allows creating custom columns in addition to the default columns like Impressions, Clicks and Conversions. What Is the Benefit of Custom Columns? With AdWords custom columns you can for example group the clickthrough rate (CTR) into “desktop CTR” …

Introducing the Amazee Gondola

The Amazee Gondola

The Amazee Metrics and Amazee Labs office now has a very cool, very Swiss meeting room.  Check out our new gondola! Getting it into the office was a challenge: The Amazee teams try it out: We’re looking forward to meeting in it with our clients and guests!

Web Analytics Tips for 2015

Web Analyse-Tipps für 2015

2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions.  Now is a good time to consider your analytics setup, so that you can …

SEO Tips for 2015

seo-2015

You probably have already set your goals for the new year. If these do not already contain SEO for your website, we have gathered some tips for you that will crank up your website. Technical Review It is likely that one of the first steps of your SEO program was …

AdWords Ad Customizers: Real-Time Updates for Your Ads

AdWords Ad Customizers: Update promotions in real-time

Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights). Examples of …

The 5 Best Year-end Articles from SEO, SEM and Digital Marketing Blogs

Die 5 besten Artikel zum Jahresende über SEO, SEM und Online Marketing

This time of year so many great blogs publish year-end “best of” articles to highlight the most important information they published in the past year.  We have collected the most impressive, most useful and most information-packed of these from the top SEO and digital marketing blogs. Here is our list …

SEO for Parallax Websites

parallax graphic

Parallax scrolling – also known as parallax – is one of the latest trends in web design. However, many parallax websites are not well optimized for search engines. We would like to show how you can get your parallax page up to speed in terms of SEO. What Is Parallax? …

SEO for Apps

SEO for Android Apps

Google started indexing deep links for Android apps in June 2014. Now Google has introduced guidelines on how to optimize and monitor app indexing. Deep links from Android apps are displayed in the Google results pages and allow users to access specific app content directly from the search engine results pages.  …

Dark Social: Traffic from Social Media Might Be Higher Than You Think

dark social

“Dark social” is a term for traffic to your website coming from social media, but being displayed as “direct” in your analytics tool. Facebook and Twitter are trying to address the matter of misattributed traffic from social media with “link shims”. Before introducing “link shims”, it was estimated that 60% or …