How to Combine Google AdWords with Google Analytics

combining Google AdWords with Google Analytics

Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …

Why You Should Use Bing Ads in Europe

Why You Should Use Bing Ads in Europe

It is not a secret Bing is building their systems similar as their big competitor Google. Users should not be confused by different tools. This is why Bing Ads provide the same Cost-Per-Click-Model as Google AdWords. Benefits of Bing Ads Bing’s share oft he market in the US is 30% …

5 Tips to Increase Your Organic Reach on Facebook

Facebook Tips for a High Organic Reach

Facebook is a relevant marketing channel for both B2C and B2B companies and an important component of search engine optimization. With the tips below you achieve the highest possible organic reach on Facebook, without sponsored posts and paid ads. Tip 1: Format According to a recent study, video posts achieve …

SEO Tutorial: Google Webmaster Tools

SEO Google Webmaster Tools

With Google Webmaster Tools Google offers lots of useful features for website owners for free. When used properly, it is a powerful tool for SEO. We have gathered 9 features you really should be using for your website. To gain access to Google Webmaster Tools, you need to add your website …

Google AdWords Update: New Tracking URLs

Google - Upgraded AdWords Tracking URLs

In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …

Piwik: Powerful, Open Source Web Analytics

Piwik Web Analyse

Over the past year Piwik, the free, open source web analytics platform, has made major steps towards its goal to be an open source alternative to Google Analytics.  In January 2015, Piwik launched its latest major release, version 2.10.0, packed with features that make it a powerful rival to other web …

SEO Performance Measurement

SEO Performance Measurement

Last Friday it was time for the yearly Suchmaschinenkonferenz in Zurich. I had the opportunity to talk about SEO Performance Measurement in my presentation. I presented relevant SEO metrics, necessary tools and a suggestion of an SEO report containing the most important and well understandable KPIs. Read the presentation here if …

SEO Guide 2015

Success ahead with the SEO Guide 2015

The factors for search engine optimization are constantly changing. Our infographic 6 Steps of SEO is still a valid foundation. We show you for each step what you should pay particular attention to in 2015.  Step 1: Off-Site SEO Analysis Keywords: A thorough keyword analysis is still the foundation of search engine …

Google Analytics Updates its AdWords Search Queries Report

Google Analytics Update für den AdWords Search Queries Report

Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports.  This allows you to segment AdWords Search Queries by the number of words in the query.   This way you can easily see how short queries with only a few keywords perform differently …

Study Confirms the Relevance of Mobile Search

Smartphone: Study confirms the relevance of a mobile website.

The IAB recently published a study confirming that search engines are the most important channel for smartphone users to find web content. In addition, the study reveals that people use websites equally as apps on their smartphones. For the following activities users even prefer websites on smartphones: Search Shopping News Local …

Web Analytics Tips: User Engagement Metrics

User Engagement Metrics help you understand the people behind your web traffic

User Engagement Metrics measure what users are actually doing with your website, and how.  Web analytics platforms like Google Analytics offer some standard engagement metrics like Average Time on Page, Session Duration, or New Users and engagement reports like the Frequency & Recency Reports. These are a good start, but …

SEO for WordPress Websites

wordpress and seo header

We have highlighted how you can improve – independent of which CMS you use – the ranking for your website in an earlier blog post. Now, we would like to specifically show you how to optimize your WordPress website for search engines. WordPress SEO Plugins In the Top 10 of …