You Need Google Tag Manager

Web Analytics with Google Tag Manager

Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it? What is Google Tag Manager? Put simply, it eliminates the pain of setting up and maintaining web analytics. It allows non-programmers to change the way analytics tracking works in …

Do you know where your web analytics data is?

web analytics

If like millions of other website owners you use Google Analytics, your answer to that question might be, “Everywhere”. Cloud-based analytics solutions like Google Analytics pass traffic data to data centers in locations across the world.  This is both good and bad:  on the one hand, this secures data against …

Web Analytics and SEO for Startups

Laura and Christina present Web Analytics and SEO for Startups

On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …

Doodle and School of Management Fribourg work with Amazee Metrics

Five Tips for Successful Remarketing in Google AdWords

We are very happy to announce our two newest customers: we will be providing SEO (search engine optimization) services for the online scheduling app Doodle and for the School of Management Fribourg. As part of our ever expanding and improving offerings, both projects will also include content marketing as well …

Meet Laura

Laura Hornbake

We are very excited to start the new year with a new team member! Laura joined us beginning this month as a Web Analytics Consultant. Her sharp analytic skills to crunch data and extract from it useful insights, her phd in modern social history, as well as the several years …

SEO Guide: How to improve the ranking of your website

SEO guide

UPDATE (5.2.2015): For the latest SEO tips check our SEO Guide 2015.   For many people SEO is a set of hidden tricks, performed only from some “SEO gurus” who know the secrets of Google. A few years ago, SEO was easier, as it was enough to create a landing page, …

How to Combine SEO and SEM

SEO blog post

Usually SEO (search engine optimization) and SEM (search engine marketing) activities are handled by different teams which work independently. Both influence the visibility on the search engine result pages though. The question is in which cases to go for SEO and when to use SEM? 1. SEO is the basis …

Google Analytics vs Universal Analytics: Which one to choose?

Analytics blog post

UPDATE January 20, 2015:  All new Google Analytics accounts can now only use Universal Analytics, which is now the officially supported version of Google Analytics.  The classic “Google Analytics” referred to in this post is no longer recommended.  See Web Analytics Tips for 2015 for more information. Universal Analytics is the new …

Welcome Christina

Christina Meyer

Amazee Metrics is growing! Since 1st of October Christina is part of our team. Christina is a Zurich based marketing manager with several years of marketing experience in the hotel and travel industry. But this describes her only half, we also need to mention her extraordinary hobby: she fought for …